Pay per click marketers tend to “settle in” to a pure PPC marketing effort. This is a serious mistake, not only because they’re neglecting the opportunity for a LOT of extra volume (65% of searchers never click the PPC ads) and dollar cost averaging … but because PPC and SEO are slowly but surely merging as the Adwords Quality Score spider becomes more and more sophisticated.
May 2009
Display Ad Secrets (AdWords Content Network)
» May 4th, 2009 at 2:46 pm
Jered Klima, our resident Content Network expert recently consented to do a follow up call to help our clients and subscribers understand how to leverage emerging opportunities in DISPLAY ADVERTISING in Google.