In the last two weeks, many affiliate review and comparison shopping sites have seen their traffic and their profits dramatically decrease as Google has downgraded its landing quality scores. Google has listed such sites on an “advertise with caution” list for some time, but there’s a recent shift in how strictly they’re applying the policy and the effects are widespread, given what we’re seeing and hearing on the frontlines…
Archive · July 2009
Word-Of-Mouth Domains
» July 29th, 2009 at 12:58 pm
One of the absolute first lessons I learned in internet marketing was if you put something one click away, you lose about 80% of your browsers. Not 20% … 80%, as in “four out of five people”. The second lesson was, people don’t remember, pass along, or promote long URLs.
Here are the hidden benefits of having your own word-of-mouth domains, and a 4 minute video demonstrationg how easy it is to set up these friendly URLs…
Optimize Your Site With A Few YouTube Tips & Tricks
» July 27th, 2009 at 3:28 pm
Optimizing a video to get the maximum amount of views on YouTube seems easy, but it can actually be a difficult task. The service can’t “read” the content of a video (as opposed to search engines which can scan the content of a website), so YouTube relies on individual uploaders to tell it what each file is about. This can be done through titles, descriptions and tags.
Before you try your hand at YouTube optimization, there are a few things you should consider about the service. This guide will walk you through the thought processes and strategies used by those who get thousands of views on every video they submit.
Nuggets From Jered’s Internet Marketing “Industry Update” – Week 30
» July 27th, 2009 at 9:00 am
Each Friday Paid Search Manager Jered Klima leads the Rocket Clicks staff in a review and discussion of developments in online marketing, search engine technology, and targeted web advertising, which we call the “industry update.” While only a fraction of what we discuss as a team, we’ve decided to share a few newsworthy notes, trivia, and highlights from each week’s sessions.
The 3 Laws Of Design…Photoshop Not Included
» July 22nd, 2009 at 3:21 pm
First in a 3 part series that walks you through the steps for creating a successful display ad campaign on Google’s content network.
This week I’ll focus on the 3 laws of design that your website and display ads need to follow.
Nuggets From Jered’s Internet Marketing “Industry Update” – Week 29
» July 20th, 2009 at 4:12 pm
The first in a projected series…. Each Friday Paid Search Manager Jered Klima leads the Rocket Clicks staff in a review and discussion of developments in online marketing, search engine technology, and targeted web advertising, which we call the “industry update.” While only a fraction of what we discuss as a team, we’ve decided to share a few newsworthy notes, trivia, and highlights from each week’s sessions.
Advertising Space Is a Battleground and Google’s Content Network Is Gaining Ground
» July 20th, 2009 at 2:51 pm
Let’s start with some eye-popping numbers…. This past quarter Google’s content network posted 47% year over year growth with a smaller amount of impressions. That’s a very positive report from a frontier battleground where Google is not in the lead. Let me explain…
Hand-Tailored SEO VS Cookie-Cutter SEO Packages
» July 17th, 2009 at 3:10 pm
If you want to avoid expensive monthly SEO package deals that provide you with a stack of monthly status reports and no actual SEO work—then opt for a company that’ll take the time to actually research your market niche, and give you hand-tailored SEO designed precisely for your business. No matter what service you’re getting, if your SEO isn’t laser-targeted to your personal business needs, then everything from directory listings to link building will be a lost cause at your expense…
How to Get Your Ad to Appear Above the Search Results In AdWords
» July 15th, 2009 at 2:52 pm
Everybody wants their ads to show in the best location possible, so where could be better than showing up above the organic search results? That’s why it is important to understand how Google decides which ads appear above search results. We all know that Quality Score is factored into an ad’s AdRank when appearing on the right hand side, but did you also know it is factored in for the ads above the search results as well…?
Industrial Website Design – Lessons To Be Learned From Nathan’s Hotdog Eating Contest
» July 14th, 2009 at 8:33 am
66…..67…..68 hotdogs were consumed by this year’s champ, Joey Chestnut, in 10 minutes of the Nathan’s International Hot Dog Eating Competition. What makes Chestnut so great is his ability to break down the process of eating hot dogs into smaller tasks.
Now how does that fit with industrial website design…?
