In the last two weeks, many affiliate review and comparison shopping sites have seen their traffic and their profits dramatically decrease as Google has downgraded its landing quality scores. Google has listed such sites on an “advertise with caution” list for some time, but there’s a recent shift in how strictly they’re applying the policy and the effects are widespread, given what we’re seeing and hearing on the frontlines…

One of the absolute first lessons I learned in internet marketing was if you put something one click away, you lose about 80% of your browsers. Not 20% … 80%, as in “four out of five people”. The second lesson was, people don’t remember, pass along, or promote long URLs.

Here are the hidden benefits of having your own word-of-mouth domains, and a 4 minute video demonstrationg how easy it is to set up these friendly URLs…

Optimizing a video to get the maximum amount of views on YouTube seems easy, but it can actually be a difficult task. The service can’t “read” the content of a video (as opposed to search engines which can scan the content of a website), so YouTube relies on individual uploaders to tell it what each file is about. This can be done through titles, descriptions and tags.

Before you try your hand at YouTube optimization, there are a few things you should consider about the service. This guide will walk you through the thought processes and strategies used by those who get thousands of views on every video they submit.

First in a 3 part series that walks you through the steps for creating a successful display ad campaign on Google’s content network.

This week I’ll focus on the 3 laws of design that your website and display ads need to follow.

Let’s start with some eye-popping numbers…. This past quarter Google’s content network posted 47% year over year growth with a smaller amount of impressions. That’s a very positive report from a frontier battleground where Google is not in the lead. Let me explain…

If you want to avoid expensive monthly SEO package deals that provide you with a stack of monthly status reports and no actual SEO work—then opt for a company that’ll take the time to actually research your market niche, and give you hand-tailored SEO designed precisely for your business. No matter what service you’re getting, if your SEO isn’t laser-targeted to your personal business needs, then everything from directory listings to link building will be a lost cause at your expense…

Everybody wants their ads to show in the best location possible, so where could be better than showing up above the organic search results? That’s why it is important to understand how Google decides which ads appear above search results. We all know that Quality Score is factored into an ad’s AdRank when appearing on the right hand side, but did you also know it is factored in for the ads above the search results as well…?

66…..67…..68 hotdogs were consumed by this year’s champ, Joey Chestnut, in 10 minutes of the Nathan’s International Hot Dog Eating Competition. What makes Chestnut so great is his ability to break down the process of eating hot dogs into smaller tasks.

Now how does that fit with industrial website design…?