July 2009



Comparing Search Engines with Bing-Vs-Google.com

» July 9th, 2009 at 3:48 pm

There’s been substantial fanfare about the release of Bing, Microsoft’s search engine. By some measurements, such as Stats Counter, Bing is grabbing marketshare from Google and has the potential to supersede Yahoo in search traffic in the US and globally.

If you haven’t compared Bing to Google, try www.bing-vs-google.com. In this post we highlight the usability benefits you’ll find with Bing if you do the comparison…

 

AdWords’ New Interface : Top Features & Tricks of the New Interface

» July 7th, 2009 at 11:27 am

Heed this warning: Google won’t hold up making the transition to the new AdWords interface permanent. Take a tour of the top features and tricks of the new interface with one of our top Paid Search Managers…

 

Mobile Ads: Targeting 405 Million People on the Go Just Got Better

» July 6th, 2009 at 3:31 pm

With last year’s 107% growth in mobile internet users, the demand for answers on the go is now more than ever. All of this means a few things for advertisers, which Jerrold Burke highlights in this investigative blog post…

 

Avoiding Duplicate Content Issues for Search Engine Optimization

» July 2nd, 2009 at 3:43 pm

One of the most important ways to build authoritativeness and attract more relevant traffic for your website is to continually add new keyword targeted content to your website. But without fresh, exclusive content, your site’s search engine rankings are likely to suffer. Read Lisa Regall’s explanation of why duplicate content is scorned by top SEOs…

 

What You Might Not Know about Google’s Search Network

» July 2nd, 2009 at 8:32 am

Quality Score Operates Differently On The Search Network
Think of Google.com as a laboratory: a pristine, no-nonsense, uncontaminated setting where scientists are free to carry out their work. In this case, Google’s “scientists” attempt to make search queries as relevant as possible. What implications does this have for your site? Director of Paid Search Rob Sieracki explains in this post.

 

 
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