This week:Using the Google Wonder Wheel for SEO in addition to AdWords, Twitter & Facebook news, and changes to Yahoo search.
Archive · August 2009
“Frequency Capping” On Google’s Content Network Explained
» August 28th, 2009 at 10:20 am
What is “Frequency Capping” on Google’s Content Network, and when is it most useful? What options are available for this impression management technique? Read on…
Using Alt Tags And File Names To Boost Search Engine Optimization
» August 27th, 2009 at 3:02 pm
Inserting pictures in articles is a common way of making your website pages more readable and interesting. People who don’t understand the purpose of including an alt tag may omit it, leave it blank, or write irrelevant text in it. However, if properly used, alt tags with a relevant description of the image can improve the SEO of your website.
Knowing How The Google Spider Crawls Your Site
» August 21st, 2009 at 12:57 pm
Google is the world’s most popular search engine. Thousands of new internet sites and pages are developed every day, and even more are altered, updated and redesigned. So, how does Google monitor all the infinite amount of web pages and websites being updated, changed, moved and removed? The answer is—Google’s spider.
What is a “Spider” or [...]
“Broad (Session-Based)” Match Type in AdWords Explained
» August 19th, 2009 at 3:28 pm
Since June we’ve noticed a new “Search Query Match Type” on AdWords search query reports: “Broad (Session-Based)”. What is this newly reported match type and how does it affect advertisers?
Google’s Text Ads Move Closer To Organic Results
» August 17th, 2009 at 12:50 pm
Google has shifted where ads display in search results so that they’re closer to organic results. How does this affect advertisers? How does this echo what Bing is doing?
Nuggets From Jered’s Internet Marketing “Industry Update” – Week 33
» August 17th, 2009 at 9:26 am
This week from the industry update: online video advertising, Google’s “Caffeine” search index changes, a revenue study looks at SEO versus PPC, and Facebook buys FriendFeed.
Want A Truly Unique Selling Proposition? – Be Remarkable
» August 14th, 2009 at 9:04 am
Want a Unique Selling Proposition? Want to be noticed online? Do something genuinely remarkable. Our Director of Sales discusses the components of a compelling USP for internet marketers.
Meeting Business Owner Expectations in the Web Design Process: Closing the Divide
» August 11th, 2009 at 9:11 am
There is a divide—and potentially a great one—inherent to the website development process. Occupying one side of the divide are a small-business owner’s initial objectives and expectations for a proposed website. On the other side, some days or weeks later, stands the completed website. The divide is the gulf that exists between the client’s early vision and the finished product. In today’s blog, I’m going to share with you how to bridge this gap using a few key approaches.
