Lots of advertisers have turned over their bid management in AdWords to Google’s Conversion Optimizer. Some find it scary, some find it a relief, but everyone probably acknowledges that Google processes incredible amounts of data to optimized bids, using very complicated formulas. Those complicated formulas make for a complicated tool that requires control with subtlety that’s very different from CPC bidding. Here are 3 aspects of Google’s Conversion Optimizer that you need to master that require some forethought.

Here’s a follow-up to Nicole Nerad’s previous entry on the new AdWords interface. In today’s blog, she walks you through some more advanced analysis features of the interface regarding filtering and views that you’ve just got to try out…

Recently we’ve encountered a novel approach to click fraud on the AdWords Content Network worthy of your attention. This post explains how ad substitution click fraud works, and what you can do about it.

Whether you’re a novice or expert advertiser with Google AdWords, the ability to predict how many impressions, clicks, and how different bid prices would’ve affected your search ad performance, has always been informed speculation and artful guesswork.

The latest feature of the Google AdWords “new interface” which Google debuted in a webinar in June, called the bid simulator, brings clarity and Google’s data-driven formulas to hypotheses about AdWords bid changes. Read about how it works, what its limitations are, and what’s planned for its future…

The world of Social Media can be a scary and unknown place. And for those who don’t understand the purpose and actual benefits of these websites can likely be quite confused. But as Social Media Websites continue to grow and become more engaging, the added value they provide for a business also increases.