If you haven’t noticed the latest beta to arrive into Google AdWords recently, it’s called the New Keyword Tool (beta) and it’s better than ever…
Archive · September 2009
Nuggets From Jered’s Internet Marketing “Industry Update” – Week 39
» September 28th, 2009 at 9:45 am
This week, we’re discussing Yahoo’s new ad campaign, Google’s release of the Chrome plug-in, Facebook’s new partnership with Nielsen, and more up-to-the-minute market musings…
5 Counter-Intuitive Pricing Strategies
» September 24th, 2009 at 3:28 pm
I hear a LOT of mindlessly parroted advice on how to price your products — A LOT. I also get a LOT of pricing questions from ultra-confused students spanning the spectrum from newbie to ultra advanced asking “What’s the best price for my market entry? Back end product? etc.”
Well, the BAD news is (don’t shoot the messenger) …for YOUR market and YOUR product or service… really, nobody knows! There ARE, however, some very important PRINCIPLES which should guide you. Oddly no one talks about them. (I’m going to fix that in a moment.)…
Nuggets From Jered’s Internet Marketing “Industry Update” – Week 38
» September 21st, 2009 at 1:21 pm
This week: The New DoubleClick ad exchange from Google, Yahoo! positions itself, Bing keeps growing, and more.
10 Basic Pay Per Click Money Saving Tips
» September 17th, 2009 at 3:47 pm
If you want to be cost efficient in your pay per click advertising, make sure you’ve got a handle on the basics. Here are ten tips that highlight necessary places you should focus on if you’re running PPC advertising campaigns.
Hal Varian’s New Bid Management Tutorial For AdWords
» September 16th, 2009 at 2:31 pm
Hal Varian, the chief economist at Google, released another fascinating video tutorial on AdWords, and this time his subject is setting bids in AdWords.
Important New Metrics: Incremental Cost Per Click And Value Per Click
At the core of his well-reasoned bidding tutorial is Google’s new bid simulator, and two metrics that aren’t everyday terms in PPC [...]
How To Leverage Managed Placements Using the Google AdWords Placement Tool
» September 15th, 2009 at 1:47 pm
Managing a content network campaign with AdWords can be tricky, especially if you’re still unsure about some of the settings and tools available to maximize your traffic. Today I’m going to help explain the benefits of using a “managed placements” campaign on the content network and how to use Google’s Placement Tool to improve [...]
Fun With Market Research: Using AdWords To Name Characters
» September 15th, 2009 at 8:42 am
Isn’t Sherlock Holmes a great, iconic name for a character? Author Robin Sloan thinks so. To name the main character in his next novel and to find a name that resonated with people, he decided to use Google AdWords to do his market research. Now there’s a cool idea.
Here were his steps, as outlined on [...]
Nuggets From Jered’s Internet Marketing “Industry Update” – Week 37
» September 14th, 2009 at 4:16 pm
We’re back this week with industry update highlights. Each Friday Paid Search Manager Jered Klima leads the Rocket Clicks staff in a review and discussion of developments in online marketing, search engine technology, and targeted web advertising, which we call the “industry update.” (Well, almost each Friday – last week a focus session on Yahoo [...]
