If you haven’t noticed the latest beta to arrive into Google AdWords recently, it’s called the New Keyword Tool (beta) and it’s better than ever…

LinkedIn is possibly the best Social Media Network for businesses, because it provides a great place for professionals to interact, share ideas, and increase business intelligence and development…

I hear a LOT of mindlessly parroted advice on how to price your products — A LOT. I also get a LOT of pricing questions from ultra-confused students spanning the spectrum from newbie to ultra advanced asking “What’s the best price for my market entry? Back end product? etc.”
Well, the BAD news is (don’t shoot the messenger) …for YOUR market and YOUR product or service… really, nobody knows! There ARE, however, some very important PRINCIPLES which should guide you. Oddly no one talks about them. (I’m going to fix that in a moment.)…

If you want to be cost efficient in your pay per click advertising, make sure you’ve got a handle on the basics. Here are ten tips that highlight necessary places you should focus on if you’re running PPC advertising campaigns.

Hal Varian, the chief economist at Google, released another fascinating video tutorial on AdWords, and this time his subject is setting bids in AdWords. Important New Metrics: Incremental Cost Per Click And Value Per Click At the core of his well-reasoned bidding tutorial is Google’s new bid simulator, and two metrics that aren’t everyday terms [...]

Managing a content network campaign with AdWords can be tricky, especially if you’re still unsure about some of the settings and tools available to maximize your traffic. Today I’m going to help explain the benefits of using a “managed placements” campaign on the content network and how to use Google’s Placement Tool to improve an [...]

Isn’t Sherlock Holmes a great, iconic name for a character?  Author Robin Sloan thinks so.  To name the main character in his next novel and to find a name that resonated with people, he decided to use Google AdWords to do his market research. Now there’s a cool idea. Here were his steps, as outlined [...]