If you’re currently a business owner in the San Diego or San Francisco area, the new Local Listing Ads beta will help jump start the way consumers find your business. It’s a low budget, low maintenance, flat monthly fee advertising solution, designed for smaller local businesses that typically have a tight advertising budget. Unlike AdWords, Local Listing Ads require virtually no management…
Archive · October 2009
Google Analytics Now Packs More Power, More Flex—More Intellect
» October 26th, 2009 at 11:12 am
Last week Tuesday, Google announced the release of an arsenal of new features it added to Google Analytics for enterprise-class users. To kick it off, Google added a heavy-handed dose of added power, amping up the reporting capabilities considerably…
Nuggets From Jered’s Internet Marketing “Industry Update” – Week 43
» October 26th, 2009 at 10:50 am
Each Friday Paid Search Manager Jered Klima leads the Rocket Clicks staff in a review and discussion of developments in online marketing, search engine technology, and targeted web advertising, which we call the “industry update.” While only a fraction of what we discuss as a team, we’ve decided to share a few newsworthy notes, trivia, and highlights from each week’s sessions.
Who Is the Internet Advertising Bureau & What’s The Buzz All About?
» October 21st, 2009 at 1:44 pm
Stating its mission of being “dedicated to the growth of the Interactive Advertising Marketplace”, the Internet Advertising Bureau (IAB) is an agency consisting of more than 375 leading media and technology companies who together sell 86% of online advertising in the U.S. The IAB focuses on educating marketers, agencies, and the entire business community on the value of interactive advertising, recommending standards and best practices for the industry, and performing in-depth research on internet advertising…
Nuggets From Our Internet Marketing “Industry Update” – Week 42
» October 19th, 2009 at 10:34 am
This week while Paid Search Manager Jered Klima was in New York for training, Nicole Nerad led the weekly “industry update” Jered normally leads for Rocket Clicks staff. Here are some highlights…
View Through Conversion Reporting & Your Display Efforts
» October 15th, 2009 at 2:26 pm
To display or not to display, that is the question…many have contemplated. In fact, if you’ve ever toyed with display advertising, you’ve likely had one or more of the following questions…
Nuggets From Jered’s Internet Marketing “Industry Update” – Week 41
» October 12th, 2009 at 2:29 pm
Each Friday Paid Search Manager Jered Klima leads the Rocket Clicks staff in a review and discussion of developments in online marketing, search engine technology, and targeted web advertising, which we call the “industry update.” While only a fraction of what we discuss as a team, we’ve decided to share a few newsworthy notes, trivia, [...]
The FTC’s New Testimonial Rules: How They Affect Internet Marketers And Bloggers
» October 9th, 2009 at 3:15 pm
On Monday, the Federal Trade Commission updated its Guides Concerning the Use of Endorsements and Testimonials in Advertising. The FTC’s last update to its Guides came in 1980, and I think it’s safe to say a lot has changed in the advertising world since then (Disclaimer: This is of course not legal advice, and we are not attorneys)…
White Hat Vs. Black Hat SEO
» October 7th, 2009 at 3:29 pm
Whether you’re new to SEO or you’re an SEO vet, you’ve likely heard or encountered white hat and black-hat SEO tactics. As an introduction to the world of SEO, there are two sides of the coin (or hat)—white and black…
