On April 22nd, Lisa Regall attended the 2010 Online Marketing ROI Tour put on by MarketingExperiments, MarketingSherpa, and InTouch. Here are a few key points discussed during the conference regarding Conversion Optimization for websites.
April 2010
Google Webmaster Tools Introduces New SEO Features
» April 30th, 2010 at 3:46 pm
Google recently added new features to the Webmaster Tools that are particularly attractive those engaged in SEO efforts. Check out how to use these new tools to better drive traffic to your site or increase your conversions.
Google Adds Brands to Results, Eric Ward Joins AdGooroo & More
» April 30th, 2010 at 11:03 am
This week, the top stories from the Rocket Clicks Weekly Update include Google testing the inclusion of brands in the search results, Eric Ward officially joins AdGooroo and Android powered TVs on the horizon.
Rocket Clicks’ Google Analytics Classroom: Browsers Report
» April 29th, 2010 at 9:05 am
Dan Zuzanski is a Paid Search Analyst here at Rocket Clicks and will be contributing to a blog post series about Google Analytics on a regular basis. Dan is Google Analytics Certified and has a goal of educating businesses on the ways that Google Analytics can help you analyze your website’s visitor interactions, in order to [...]
Insight From The PR+Social Media Summit
» April 27th, 2010 at 8:06 am
This month, Abigail Wolf and Matthew Ruud attended the Public Relations and Social Media Summit at Marquette University. Here are a few of the most important lessons that they drew from the event.
Like Buttons Come To Facebook, Mobile Couponing & More
» April 26th, 2010 at 2:51 pm
This week, the top stories from the Weekly Update include the new Facebook like buttons, the effectiveness of online TV ads and the rise of mobile phone use in shopping.
7 Free Keyword Research Tools to Increase Your Organic Website Traffic
» April 26th, 2010 at 7:48 am
One of the most important steps in increasing organic website traffic is choosing the right keywords to focus on. Learn more about these 7 free keyword research tools you can use to target the best keywords for your website and increase site traffic.
Microsites: How Do They Work?
» April 23rd, 2010 at 9:00 am
Discover how you can start using microsites to increase both traffic and conversions. Since they relatively inexpensive to create, microsites are an ideal way for small business to increase their web presence, while making it more effective. Learn from ESPN’s example and figure out what opportunities you have to create a microsite.
Google Factors Site Speed Into Rankings
» April 21st, 2010 at 9:00 am
Google has officially announced that site speed is a factor in search result rankings. Here are three steps you can take to reduce the loading time of your page. While low site speed load times will only affect rankings of about 1% of sites, it’s beneficial to make your site load as quickly as possible.
How To Add Image Information To Your Sitemap
» April 19th, 2010 at 2:36 pm
Google announced last week that they are adding image support to sitemaps. Learn how you can use this information to improve your site’s ranking. It only takes a matter of minutes, but the short process can make drastic changes to the way that Google indexes your site.