Twice per month Rocket Clicks posts a book review blog reviewing the latest book that interest us. We select books that we feel pique our interest, echo our ideals, and give us insight. We blog about these books because we want to share our knowledge with our readers.
May 2010
Important Book Reviews: Competing On Analytics – Thomas H. Davenport & Jeanne G. Harris
» May 21st, 2010 at 1:20 pm
Yahoo! & Microsoft Search Alliance Detailed
» May 20th, 2010 at 3:04 pm
The Yahoo! and Microsoft search alliance is a major initiative between the two companies to create an alternative, yet competitive choice in search for their advertisers and consumers. Learn what changes will be coming over the next few months, what you can expect by the end of the year and what major changes advertisers will have to prepare for now.
Important Book Reviews: Analytics At Work – Thomas Davenport, Jeanne G. Harris & Robert Morison
» May 19th, 2010 at 9:17 am
Twice per month Rocket Clicks posts a book review blog reviewing the latest book that interest us. We select books that we feel pique our interest, echo our ideals, and give us insight. We blog about these books because we want to share our knowledge with our readers.
AdWords Broad Match Modifier, Stickybits’ Gift Personalization & More
» May 18th, 2010 at 9:54 am
This week’s Weekly Update included a new AdWords Broad Match Modifier tool, news about a new start-up Stickybits and the possibility of a cloud-based iTunes. Read more about what we thought were the biggest stories this week!
Rocket Clicks’ Google Analytics Classroom: Google App Gallery
» May 13th, 2010 at 2:13 pm
Dan Zuzanski is a Paid Search Analyst here at Rocket Clicks and will be contributing to a blog post series about Google Analytics on a regular basis. Dan is Google Analytics Certified and has a goal of educating businesses on the ways that Google Analytics can help you analyze your website’s visitor interactions, in order to increase revenue for your business. Below is the fourth installment of this new blog series.
Important Book Reviews: Mastering The Rockefeller Habits – Verne Harnish
» May 11th, 2010 at 8:44 am
Twice per month Rocket Clicks posts a book review blog reviewing the latest book that interest us. We select books that we feel pique our interest, echo our ideals, and give us insight. We blog about these books because we want to share our knowledge with our readers.
Google Gets A Touch-Up, Apps Come To Analytics & More
» May 7th, 2010 at 4:01 pm
This week, the Rocket Clicks Weekly Update was heavily focused on Google. In particular, we examined Google’s redesign for the SERPs, targeted CPA bidding from AdWords Conversion Optimizer and the new Google Analytics App Store.
Steve Jobs Issues A Public Slap to Adobe
» May 5th, 2010 at 7:56 am
Steve Jobs lashes out at Adobe when responding to criticism regarding the iPhone and iPad not supporting Flash. His personal essay on the matter has started a firestorm of debate. Here’s our take on the matter.