Some recent developments in the tech world worth noting are some interesting stories involving Google’s testing of “related ads”, Yahoo! and HP’s merge to send targeted ads to wireless printers, and lastly Google’s addition of Click-to-Call to apps and mobile ads.
June 2010
Google Tests “Related Ads,” HP & Yahoo! Partner On Targeted Ads & More
» June 21st, 2010 at 12:38 pm
Interviews With Brilliant People: Affiliate Marketer Jack Born
» June 14th, 2010 at 12:26 pm
For this interview, Rocket Clicks’ Communications Manager, Jordon Frauen—interviews Jack Born, an industry leader and thinker in affiliate marketing. Jack Born teaches entrepreneurs how to grow their revenue through affiliate marketing. In 2008 he was handpicked by Perry Marshall, author of the Ultimate Guide to Google Adwords, to be his marketing manager. Prior to 2002 he was a financial adviser for Merrill Lynch. He left the corporate world in 2002 and has worked as a consultant, merchant, and affiliate ever since. Read on to get Jack’s expert lowdown on affiliate marketing.
Google Confirms Caffeine Update, AdWords Competitive Landscape Tool Announced & More
» June 11th, 2010 at 3:56 pm
This week, we examine the new Google indexing update – “Caffeine” and speculate on the impact this will have on the SERPs. We also discuss AdWords’ new Competitive Landscape Tool and Twitter’s plans to implement its own URL shortener.
Google Confirms “Mayday” Update, Twitter Links in Ads & More
» June 8th, 2010 at 9:10 am
This week, the top stories centered around Google yet again. We discussed the impact of the “Mayday” update on organic search results, Twitter integration in AdWords, and YouTube, Google and Facebook launching toolkits for politicians who use their services.