By default, every standard Pay Per Click account is automatically set up to run it’s ads 24/7, with the standard bids you place on each keyword or ad group. With that being said, do you ever wonder if you are maximizing your bids to receive the biggest bang for your buck? The following Analytics report will show you how you could be increasing your profits by bid scheduling your ads.
Archive · AdWords
Rocket Clicks’ Google Analytics Classroom: Conversion Rate by Day and Hour
» March 18th, 2010 at 12:35 pm
Rocket Clicks’ Google Analytics Classroom: Analyzing New vs Returning Visitors
» February 26th, 2010 at 3:13 pm
Dan Zuzanski is a Paid Search Analyst here at Rocket Clicks and will be contributing to a blog post series about Google Analytics on a regular basis. Dan is Google Analytics Certified and has a goal of educating businesses on the ways that Google Analytics can help you analyze your website’s visitor interactions in order to increase revenue for your business.
Breaking Down How Symbols and Punctuation Affect Keywords Within Google AdWords
» February 24th, 2010 at 5:10 pm
Can I use a question mark in my keyword? That’s a common question we hear. Often, search query reports turn up phrases that are clearly questions, so there is merit to asking the question. Would I get more traffic if I had both a keyword and the same keyword with a hyphen because people type it in differently? Often PPC analysts prize granularity in AdWords account structure, so this a valid question we hear, too. These issues are all bits of a bigger picture involving how AdWords defines keywords.
New Breed of Click Fraud Simulates Sale; Empties Your Bank Account
» February 4th, 2010 at 11:00 am
Since the inception of Google Adwords in 2000, fraudsters and spyware developers have tried to swindle Google Adwords advertisers out of their money. Traditional click fraud is usually done with the help of automatic click software or a human trying to exhaust the budget of their competitor. Google can easily detect these forms of click [...]
Google to Sell Ads Within Billboard Space in Google Map’s Street View
» January 20th, 2010 at 12:44 pm
As Google continues to lead the industry with new and innovative ways to incorporate technology into advertising, they’ve just came out with the latest idea – selling ad space within Google Map’s street view with a similar bidding model to Google AdWords…
Google Analytics Adds Annotations: A More Intelligent Way to Track Significant Changes
» December 31st, 2009 at 9:18 am
As most of us wise advertisers, entrepreneurs, or analysts know, Google Analytics is one of the most robust and advanced analytical tools available, to continually improve the experience of your customers on your website. Plus it’s free! I’m going to break down the latest feature Google Analytics has come out with called Annotations, and explain [...]
How Many Negative Keywords Are Enough?
» December 11th, 2009 at 5:06 pm
How many negative keywords are enough? I realize it would be comforting to have a solid number as a rule of thumb, but there is no magic number, no ideal threshold for negative keywords. How much time you should spend on negative keywords depends on many factors…
The Ebb and Flow of Broad Match in AdWords
» November 26th, 2009 at 11:33 am
Just how broad is broad match in AdWords? Has that changed lately? RocketClicks’s Director of Paid Search discusses what we’ve been seeing lately…
Yahoo AdReady for Display Marketing
» November 20th, 2009 at 12:43 pm
If you are into display marketing or are thinking about it, Yahoo offers one of the best platforms in terms of usability. Yahoo calls this platform AdReady and can be found at http://yahoo.adready.com
