On April 22nd, Lisa Regall attended the 2010 Online Marketing ROI Tour put on by MarketingExperiments, MarketingSherpa, and InTouch. Here are a few key points discussed during the conference regarding Conversion Optimization for websites.
Archive · Conversion
Utilizing the Value per Visitor Metric to Scale Your ROI
» March 5th, 2010 at 3:52 pm
When evaluating your internet marketing campaigns, there are a number of different metrics that you could possibly use to optimize your account. This blog entry focuses on the Cost per Visitor, or CPV, model, and how you can use similar metrics to find your Value per Visitor and Gross Profit per Visitor. Ultimately, you will be able to use these metrics to scale your ROI to your internet marketing campaigns goals.
Optimizing Conversion Rates: The PPC Analyst Perspective
» September 9th, 2009 at 8:29 am
Sometimes when prioritizing the factors that have the greatest impact on an AdWords account’s performance, the greatest gain may be in improving conversion rate, rather than applying other PPC-focused tactics. PPC ad management techniques such as changing bids, keyword build-out, implementing negatives, and others assist with the overall performance of an AdWords account, but focusing on improving a conversion rate may bring you the greatest gains in the overall business picture.
3 Subtleties Of Google Conversion Optimizer You Should Master
» August 9th, 2009 at 4:19 pm
Lots of advertisers have turned over their bid management in AdWords to Google’s Conversion Optimizer. Some find it scary, some find it a relief, but everyone probably acknowledges that Google processes incredible amounts of data to optimized bids, using very complicated formulas. Those complicated formulas make for a complicated tool that requires control with subtlety that’s very different from CPC bidding. Here are 3 aspects of Google’s Conversion Optimizer that you need to master that require some forethought.
