Dan Zuzanski is a Paid Search Analyst here at Rocket Clicks and will be contributing to a blog post series about Google Analytics on a regular basis. Dan is Google Analytics Certified and has a goal of educating businesses on the ways that Google Analytics can help you analyze your website’s visitor interactions, in order to increase revenue for your business. Below is the fourth installment of this new blog series.
Archive · Google Analytics
Rocket Clicks’ Google Analytics Classroom: Browsers Report
» April 29th, 2010 at 9:05 am
Dan Zuzanski is a Paid Search Analyst here at Rocket Clicks and will be contributing to a blog post series about Google Analytics on a regular basis. Dan is Google Analytics Certified and has a goal of educating businesses on the ways that Google Analytics can help you analyze your website’s visitor interactions, in order to [...]
Rocket Clicks’ Google Analytics Classroom: Conversion Rate by Day and Hour
» March 18th, 2010 at 12:35 pm
By default, every standard Pay Per Click account is automatically set up to run it’s ads 24/7, with the standard bids you place on each keyword or ad group. With that being said, do you ever wonder if you are maximizing your bids to receive the biggest bang for your buck? The following Analytics report will show you how you could be increasing your profits by bid scheduling your ads.
Rocket Clicks’ Google Analytics Classroom: Analyzing New vs Returning Visitors
» February 26th, 2010 at 3:13 pm
Dan Zuzanski is a Paid Search Analyst here at Rocket Clicks and will be contributing to a blog post series about Google Analytics on a regular basis. Dan is Google Analytics Certified and has a goal of educating businesses on the ways that Google Analytics can help you analyze your website’s visitor interactions in order to increase revenue for your business.
Google Analytics Adds Annotations: A More Intelligent Way to Track Significant Changes
» December 31st, 2009 at 9:18 am
As most of us wise advertisers, entrepreneurs, or analysts know, Google Analytics is one of the most robust and advanced analytical tools available, to continually improve the experience of your customers on your website. Plus it’s free! I’m going to break down the latest feature Google Analytics has come out with called Annotations, and explain [...]
Google Analytics Now Packs More Power, More Flex—More Intellect
» October 26th, 2009 at 11:12 am
Last week Tuesday, Google announced the release of an arsenal of new features it added to Google Analytics for enterprise-class users. To kick it off, Google added a heavy-handed dose of added power, amping up the reporting capabilities considerably…
What Does ‘Bounce Rate’ Mean?
» October 1st, 2009 at 7:41 am
While musing over possible topics to blog about, the two words “Bounce Rate” came to mind for today’s entry. In this blog I’ll give you the lowdown on how bounce rate plays into your own website traffic. I’m also going to clear up many of the common misinterpretations of “bounce rate,” and what it actually means…
Optimizing Conversion Rates: The PPC Analyst Perspective
» September 9th, 2009 at 8:29 am
Sometimes when prioritizing the factors that have the greatest impact on an AdWords account’s performance, the greatest gain may be in improving conversion rate, rather than applying other PPC-focused tactics. PPC ad management techniques such as changing bids, keyword build-out, implementing negatives, and others assist with the overall performance of an AdWords account, but focusing on improving a conversion rate may bring you the greatest gains in the overall business picture.
