Can I use a question mark in my keyword? That’s a common question we hear. Often, search query reports turn up phrases that are clearly questions, so there is merit to asking the question. Would I get more traffic if I had both a keyword and the same keyword with a hyphen because people type it in differently? Often PPC analysts prize granularity in AdWords account structure, so this a valid question we hear, too. These issues are all bits of a bigger picture involving how AdWords defines keywords.
Archive · Keywords
Breaking Down How Symbols and Punctuation Affect Keywords Within Google AdWords
» February 24th, 2010 at 5:10 pm
How Many Negative Keywords Are Enough?
» December 11th, 2009 at 5:06 pm
How many negative keywords are enough? I realize it would be comforting to have a solid number as a rule of thumb, but there is no magic number, no ideal threshold for negative keywords. How much time you should spend on negative keywords depends on many factors…
Google’s Launch of The New Keyword Tool (Beta)
» September 29th, 2009 at 8:35 am
If you haven’t noticed the latest beta to arrive into Google AdWords recently, it’s called the New Keyword Tool (beta) and it’s better than ever…
“Broad (Session-Based)” Match Type in AdWords Explained
» August 19th, 2009 at 3:28 pm
Since June we’ve noticed a new “Search Query Match Type” on AdWords search query reports: “Broad (Session-Based)”. What is this newly reported match type and how does it affect advertisers?
Word-Of-Mouth Domains
» July 29th, 2009 at 12:58 pm
One of the absolute first lessons I learned in internet marketing was if you put something one click away, you lose about 80% of your browsers. Not 20% … 80%, as in “four out of five people”. The second lesson was, people don’t remember, pass along, or promote long URLs.
Here are the hidden benefits of having your own word-of-mouth domains, and a 4 minute video demonstrationg how easy it is to set up these friendly URLs…
