Big news for market researchers – Competitive Intelligence Company, Ispionage, just released a new beta interface with enhanced features and great new research tools earlier this week. Here at RocketClicks, we use Ispionage nearly daily to check competitor’s ads, search for new keywords, and find new competitors and so much more. The old product was great, but the new beta features are even better…
Archive · Market Research
Ispionage’s New Beta Research Tool – Making Competitive Research Even Easier For Advertisers
» February 11th, 2010 at 9:48 am
The Working Mom & How To Make Her Your Customer
» November 13th, 2009 at 8:52 am
The working mom is a highly desirable consumer for many markets with her spend power and relevance. The problem is–Do you know how to make her your customer?
5 Counter-Intuitive Pricing Strategies
» September 24th, 2009 at 3:28 pm
I hear a LOT of mindlessly parroted advice on how to price your products — A LOT. I also get a LOT of pricing questions from ultra-confused students spanning the spectrum from newbie to ultra advanced asking “What’s the best price for my market entry? Back end product? etc.”
Well, the BAD news is (don’t shoot the messenger) …for YOUR market and YOUR product or service… really, nobody knows! There ARE, however, some very important PRINCIPLES which should guide you. Oddly no one talks about them. (I’m going to fix that in a moment.)…
Fun With Market Research: Using AdWords To Name Characters
» September 15th, 2009 at 8:42 am
Isn’t Sherlock Holmes a great, iconic name for a character? Author Robin Sloan thinks so. To name the main character in his next novel and to find a name that resonated with people, he decided to use Google AdWords to do his market research. Now there’s a cool idea.
Here were his steps, as outlined on [...]
Word-Of-Mouth Domains
» July 29th, 2009 at 12:58 pm
One of the absolute first lessons I learned in internet marketing was if you put something one click away, you lose about 80% of your browsers. Not 20% … 80%, as in “four out of five people”. The second lesson was, people don’t remember, pass along, or promote long URLs.
Here are the hidden benefits of having your own word-of-mouth domains, and a 4 minute video demonstrationg how easy it is to set up these friendly URLs…
Nuggets From Jered’s Internet Marketing “Industry Update” – Week 30
» July 27th, 2009 at 9:00 am
Each Friday Paid Search Manager Jered Klima leads the Rocket Clicks staff in a review and discussion of developments in online marketing, search engine technology, and targeted web advertising, which we call the “industry update.” While only a fraction of what we discuss as a team, we’ve decided to share a few newsworthy notes, trivia, and highlights from each week’s sessions.
