Discover how you can start using microsites to increase both traffic and conversions. Since they relatively inexpensive to create, microsites are an ideal way for small business to increase their web presence, while making it more effective. Learn from ESPN’s example and figure out what opportunities you have to create a microsite.
Archive · Marketing
Utilizing the Value per Visitor Metric to Scale Your ROI
» March 5th, 2010 at 3:52 pm
When evaluating your internet marketing campaigns, there are a number of different metrics that you could possibly use to optimize your account. This blog entry focuses on the Cost per Visitor, or CPV, model, and how you can use similar metrics to find your Value per Visitor and Gross Profit per Visitor. Ultimately, you will be able to use these metrics to scale your ROI to your internet marketing campaigns goals.
The Working Mom & How To Make Her Your Customer
» November 13th, 2009 at 8:52 am
The working mom is a highly desirable consumer for many markets with her spend power and relevance. The problem is–Do you know how to make her your customer?
Using Google’s Local Listing Ads to Leverage Your Business
» October 28th, 2009 at 9:35 am
If you’re currently a business owner in the San Diego or San Francisco area, the new Local Listing Ads beta will help jump start the way consumers find your business. It’s a low budget, low maintenance, flat monthly fee advertising solution, designed for smaller local businesses that typically have a tight advertising budget. Unlike AdWords, Local Listing Ads require virtually no management…
Who Is the Internet Advertising Bureau & What’s The Buzz All About?
» October 21st, 2009 at 1:44 pm
Stating its mission of being “dedicated to the growth of the Interactive Advertising Marketplace”, the Internet Advertising Bureau (IAB) is an agency consisting of more than 375 leading media and technology companies who together sell 86% of online advertising in the U.S. The IAB focuses on educating marketers, agencies, and the entire business community on the value of interactive advertising, recommending standards and best practices for the industry, and performing in-depth research on internet advertising…
Want A Truly Unique Selling Proposition? – Be Remarkable
» August 14th, 2009 at 9:04 am
Want a Unique Selling Proposition? Want to be noticed online? Do something genuinely remarkable. Our Director of Sales discusses the components of a compelling USP for internet marketers.
Word-Of-Mouth Domains
» July 29th, 2009 at 12:58 pm
One of the absolute first lessons I learned in internet marketing was if you put something one click away, you lose about 80% of your browsers. Not 20% … 80%, as in “four out of five people”. The second lesson was, people don’t remember, pass along, or promote long URLs.
Here are the hidden benefits of having your own word-of-mouth domains, and a 4 minute video demonstrationg how easy it is to set up these friendly URLs…
Nuggets From Jered’s Internet Marketing “Industry Update” – Week 30
» July 27th, 2009 at 9:00 am
Each Friday Paid Search Manager Jered Klima leads the Rocket Clicks staff in a review and discussion of developments in online marketing, search engine technology, and targeted web advertising, which we call the “industry update.” While only a fraction of what we discuss as a team, we’ve decided to share a few newsworthy notes, trivia, and highlights from each week’s sessions.
Comparing Search Engines with Bing-Vs-Google.com
» July 9th, 2009 at 3:48 pm
There’s been substantial fanfare about the release of Bing, Microsoft’s search engine. By some measurements, such as Stats Counter, Bing is grabbing marketshare from Google and has the potential to supersede Yahoo in search traffic in the US and globally.
If you haven’t compared Bing to Google, try www.bing-vs-google.com. In this post we highlight the usability benefits you’ll find with Bing if you do the comparison…
