The Yahoo! and Microsoft search alliance is a major initiative between the two companies to create an alternative, yet competitive choice in search for their advertisers and consumers. Learn what changes will be coming over the next few months, what you can expect by the end of the year and what major changes advertisers will have to prepare for now.
Archive · Pay-Per-Click
Utilizing the Value per Visitor Metric to Scale Your ROI
» March 5th, 2010 at 3:52 pm
When evaluating your internet marketing campaigns, there are a number of different metrics that you could possibly use to optimize your account. This blog entry focuses on the Cost per Visitor, or CPV, model, and how you can use similar metrics to find your Value per Visitor and Gross Profit per Visitor. Ultimately, you will be able to use these metrics to scale your ROI to your internet marketing campaigns goals.
Rocket Clicks’ Google Analytics Classroom: Analyzing New vs Returning Visitors
» February 26th, 2010 at 3:13 pm
Dan Zuzanski is a Paid Search Analyst here at Rocket Clicks and will be contributing to a blog post series about Google Analytics on a regular basis. Dan is Google Analytics Certified and has a goal of educating businesses on the ways that Google Analytics can help you analyze your website’s visitor interactions in order to increase revenue for your business.
How Many Negative Keywords Are Enough?
» December 11th, 2009 at 5:06 pm
How many negative keywords are enough? I realize it would be comforting to have a solid number as a rule of thumb, but there is no magic number, no ideal threshold for negative keywords. How much time you should spend on negative keywords depends on many factors…
Redefining Sponsored Ads: Introducing Google AdWords Comparison Ads
» November 6th, 2009 at 11:07 am
Google is constantly experimenting with new ways to improve search results and yield the most relevance ads possible to consumers. Now they’ve just released Google AdWords Comparison Ads which mix valuable at-a-glance data with advertising and even elements of lead generation.
Using Google’s Local Listing Ads to Leverage Your Business
» October 28th, 2009 at 9:35 am
If you’re currently a business owner in the San Diego or San Francisco area, the new Local Listing Ads beta will help jump start the way consumers find your business. It’s a low budget, low maintenance, flat monthly fee advertising solution, designed for smaller local businesses that typically have a tight advertising budget. Unlike AdWords, Local Listing Ads require virtually no management…
View Through Conversion Reporting & Your Display Efforts
» October 15th, 2009 at 2:26 pm
To display or not to display, that is the question…many have contemplated. In fact, if you’ve ever toyed with display advertising, you’ve likely had one or more of the following questions…
The FTC’s New Testimonial Rules: How They Affect Internet Marketers And Bloggers
» October 9th, 2009 at 3:15 pm
On Monday, the Federal Trade Commission updated its Guides Concerning the Use of Endorsements and Testimonials in Advertising. The FTC’s last update to its Guides came in 1980, and I think it’s safe to say a lot has changed in the advertising world since then (Disclaimer: This is of course not legal advice, and we are not attorneys)…
Google’s Launch of The New Keyword Tool (Beta)
» September 29th, 2009 at 8:35 am
If you haven’t noticed the latest beta to arrive into Google AdWords recently, it’s called the New Keyword Tool (beta) and it’s better than ever…
Nuggets From Jered’s Internet Marketing “Industry Update” – Week 39
» September 28th, 2009 at 9:45 am
This week, we’re discussing Yahoo’s new ad campaign, Google’s release of the Chrome plug-in, Facebook’s new partnership with Nielsen, and more up-to-the-minute market musings…
