Archive · Testing



5 Counter-Intuitive Pricing Strategies

» September 24th, 2009 at 3:28 pm

I hear a LOT of mindlessly parroted advice on how to price your products — A LOT. I also get a LOT of pricing questions from ultra-confused students spanning the spectrum from newbie to ultra advanced asking “What’s the best price for my market entry? Back end product? etc.”
Well, the BAD news is (don’t shoot the messenger) …for YOUR market and YOUR product or service… really, nobody knows! There ARE, however, some very important PRINCIPLES which should guide you. Oddly no one talks about them. (I’m going to fix that in a moment.)…