AdWords Editor 8.0.1 is unveiled

AdWords Editor 8.0.1 for Windows and Mac is the latest version of the AdWords Editor program, and includes many useful updates.

Among them:
- Easy-to-use location extensions, thus removing the Local Business Ads tab
- Accordion panels, as well as progress bars to keep track of long term projects
- More helpful error messages
- Improved adding of My Client Center accounts

View a comprehensive list of updates on Google’s release notes page.

Current AdWords Editor users will be automatically notified of the available upgrade. After implementing the new version, download your account again and get started. If you haven’t been prompted about the upgrade yet, Google says that it will be made available within the next two weeks.

Google Analytics Intelligence gains knowledge

When Google describes their Analytics program as “puking” data at the user, you know a change is definitely in order. That’s where Google Analytics Intelligence comes in.

Thanks to two new updates, Intelligence is even more user-friendly than ever before.

1. If your Google Analytics and AdWords accounts are linked up, Analytics Intelligence also automatically detects significant changes in your AdWords campaigns, effectively eliminating any manual configurations to discover the problem.

Using Analytics Intelligence is as easy as 1-2-3:

A. Sign into your Analytics account
B. In the left-hand navigation panel, select Intelligence
C. Choose between daily (default), weekly, or monthly notifications

2. You can already create an easy custom alert for a metric you want monitored by Analytics Intelligence, but now there are many more options to help specify alerts by goals, e-commerce, and AdWords metrics.

SEOMoz undergoes a major revamp, including a plethora of new tools

SEOMoz recently launched a new site design, as well as a bigger collection of useful SEO tools. Click on the link above and explore the changes for yourself.

- Jake McCormick

- Rocket Clicks Staff

Sources:

Google AdWords blog: AdWords Editor 8.0.1 for Windows and Mac

Google Analytics blog: Launch: Intelligence just got smarter!

SEOMoz.org: SEOMoz

Google Voice arises to give Skype a run for its money

If you have a Gmail account, you’ve probably already noticed the new live call feature provided to you for free from Google. Calls can be made from a simple click on one of your contacts’ phone numbers or by entering the number manually, and are free at least until the end of the year in the U.S. and Canada.

Garnering over one million calls by the 24 hour mark of its debut, this new Google feature is a direct challenger to Skype and has cheaper rates than its counterpart in most countries, although Skype offers an unlimited international dialing plan.

The bigger questions here revolve around how/if Google will be able to collect usable data from these calls, and can Gmail show ads based on this information, given the fact that Google Voice has a higher quality translator tool than most of its competitors.

Social network gamers could earn virtual currency by watching ads

Are you strapped for FarmVille coins, but in dire need of land expansion to house your ever-growing corn fields? Watching a Butterfinger ad or signing up for Netflix may just be your ticket to FarmVille gold.

With Americans now spending a third of their time on social network sites, advertisers are looking to tap into the social game world by offering virtual currency in exchange for watching a short ad and sharing it with their Facebook friends.

While companies like SupersonicAds are optimistic that social gamers will have no problem watching a four minute video if they are able to purchase more chickens or cows afterward, Gartner analyst Andrew Frank is a little more skeptical of people’s tolerance.

“You wonder whether this kind of behavior crosses the line from friendly promotion to where you are manufacturing interest, because people aren’t really interested in your product. They are interested in playing the games,” Frank said. “How annoying is it if my friends start spamming me with brand promotions I’m not interested in? I would certainly consider unfriending people for that kind of behavior.”

Meta descriptors can greatly impact click through

SEO consultant Dynamical.biz translated a new eye tracking study done in Spanish (PDF here) of how searchers look at the search results on a search results page.

Basically, what the chart below analyzes is how long the subject’s eyes track on different portions of the search result:

The term “fixations” is used to determine which areas of a search result receive the most views. More time was spent fixating on the snippet, or Meta description, than anything else. Across many different search queries, the Meta description is fixated on more than the other parts of the search result, including more than the big blue hyperlink and more than the URL.

By Jake McCormick

Rocket Clicks Staff

Sources:

Wall Street Journal blog: Google Adds Calls to Gmail, Challenges Skype

San Jose Mercury News: Now You Can Earn Virtual Currency From Watching Ads

Dynamical.biz: How User’s Intentions Influence Behavior in Search Results

Facebook launches “Places” app rivaling Foursquare

The creators of Foursquare and Gowall are now facing a goliath competitor in the check-in social network universe: Facebook Places.

The newly-introduced Facebook Places is a mirror replica of the two aforementioned social network services, except Facebook dwarfs Foursquare in terms of total users, 500 million to 2 million, respectively.

The application will allow users to let Facebook friends know where they are, if they are close to each other, and voice their opinion about the place they are visiting. Privacy concerns were also top priorities when Facebook Places was under development. Security measures include:

1. If you choose not to “check in”, your location is not posted
2. The default setting only sends your “check ins” to your Facebook friends
3. Facebook friends can check you in when the group is hanging out
4. Your “check ins” will appear in the activity stream on the Facebook Places page

Although Facebook Places is only available on the iPhone right now, its impending Blackberry and Android system versions are not far off.

My Client Center (MCC) gets some updates

Google AdWords has added a few notable features to their My Client Center page. Among them:

1. Search across accounts
This feature is exactly what it sounds like: All My Client Center-linked accounts are now searchable. Just search for a relevant term search, and all accounts, campaigns, ad groups, ads, keywords, and placements related to that term will show up, at your disposable.

2. Labels
Much like common e-mail filter systems, the new label feature allows you to prioritize accounts with flags or group affiliations. You can then sort or organize each account by specific label through the simple click of the mouse.

3. Simplified dashboard buttons
As more updates and features are added to My Client Center, the need to reformat the dashboard into a more usable tool became a bigger priority. Enter, a simplified and easier to navigate collection of dashboard buttons. I’ll let the screenshot below do more explaining:

Google introduces Enhanced Cost-Per-Click (CPC) feature

Enhanced CPC Bidding allows Google to increase or decrease your bid by 30% in order to increase your conversions or to reduce costs on non converting keywords. On the other hand, when Google feels that a conversion is unlikely, they will reduce your bid up to 30% to save you cost.

Using your conversion data, Google has an idea of when a conversion is likely and in that case will raise your bids show you show in a higher placement.

Enhanced CPC Bidding can be found in the Settings tab under Bidding and Budget.

Marin Software launches comprehensive package for Facebook ad management

Marin Software has created an application that allows advertisers and ad agencies the luxury of running ad campaigns on Facebook at the same time as campaigns on Google, Bing, and Yahoo. Key features of the program include audience segmentation, ad rotation, and algorithmic bidding.

The application allows advertisers to break down broad campaigns (such as one for “people who running”) into more specific, targets ones focused on gender, age, location, and other things that affect buying patterns (such as “running skirts” or “speed-wick shirts”). Marin’s program also features the creation of unique URL codes to track conversion data and place bids.

With the continued growth of ad spending on social network platforms, this is a development worth following as it progresses.

By Jake McCormick

Rocket Clicks Staff

Sources:

CNN Tech news: Facebook introduces check-in feature

Google AdWords Blog: New My Client Center features: search across accounts and labels

Google AdWords Blog: Increase ROI & Conversions with Enhanced CPC

Media Post: Marin delivers On Facebook keyword targeting tool

Google updates Keyword tool

Come September 1, the Google Keyword Tool and Search-based Keyword Tool will be joining forces as the new and improved Google Keyword Tool.

The comprehensive tool will allow users a more flexible search experience with any combination of keywords or websites compiled into one set of results, easy keyword refinement, and more advanced options such as statistics for mobile searching and data filters based on location or search and ad share.

Google also took user’s feedback from their beta testing to heart and came up with a few new features such as removing duplicate keywords and adding negative keywords through a simple drop down menu that appears when you click on a keyword on your list.

DirecTV partners with Google TV Ads

For the past two years, DISH Network has partnered with Google TV Ads as the only dish TV provider to air advertising through the convenient Google system. Now the all-reaching search engine giant took another big step forward by entering into a similar agreement with DirecTV.

From Google TV Ads’ blog post:
“We’re partnering with DIRECTV because of our shared commitment to innovation in the television advertising space. You’ll have the ability to target this new inventory along with over 98 other cable networks already offered through our platform. To learn more about advertising with Google TV Ads, visit www.google.com/tvads.”

Twitter unveils the new Tweet button

We’ve all seen the “Tweet This!” widgets on our favorites web sites and blogs. Well Twitter has taken control of the popular Retweet button from TweetMeme and tweaked it to be more SEO and user friendly. The most visible change to the retweeting button is the removal of the http:// before all links and most of the URL is shown instead of the familiar shortened link.

The new Tweet button also allows the sites with the widget on display to suggest Twitter accounts such as the site’s main account, that of a contributing writer, or a similar site. So if you have a blog or write for a web site, jump on this new Twitter bandwagon as soon as you can. It can only help.

By Jake McCormick

Rocket Clicks Staff

Sources:

Google blog: Google introduces comprehensive Keyword Tool

Google TV Ads blog: DirecTV and Google TV Ads form partnership

Tech Crunch blog: Twitter takes over Tweet button

Dish Network to stream on mobile devices

If you own an iPad, iPhone, iPod Touch, or Blackberry, and are a Dish Network subscriber, you’ll soon be able to stream live television to your respective mobile device.

Come October, Dish Network Corp. announced it will be using Google Inc.’s Android system to mobile live television, provided you have the correct hardware to do so. A SlingBox ($180-$300) or a Dish Network HD DVR upgrade ($200-$400 when purchased,  monthly fee increase varies) are two viable options.

This new app will allow Dish Network viewers to change channels from a remote location, but it does not allow the remote viewer to watch a different channel than someone watching at home. For that, your  set-top box has to have a dual tuner, making it capable of watching or recording two channels at once.

This is the latest promotion in a heated competition for subscribers between satellite, cable, and phone company video services.

AdWords Campaign Experiments full U.S. roll-out and tracking tag

Thanks to advertisers’ positive response to two month’s worth of beta testing, AdWords Campaign Experiments is poised for a full (and cost-free) release in the United States.

AdWords Campaign Experiments allows advertisers the luxury of testing and accurately measuring the impact of keyword, bid, ad group and placement changes. The program ultimately aims to boost confidence and lower risks involved with changing strategies and optimization on a frequent basis.

From the Google AdWords blog:
“Without ACE, you might evaluate optimizations by comparing key metrics before and 2-4 weeks after making campaign changes. Differences in those key metrics are assumed to be the result of the changes. But fluctuations in demand, shifts in competitor tactics, and even changes in the weather can complicate things.

With ACE, experimental campaigns run side-by-side with the original campaign in a simultaneous split test. This approach lets you run shorter tests that start and stop whenever you like, with less concern about your results being affected by seasonality or other factors. You get more precise impact estimates and more chances throughout the year to test and improve performance.”

ACE will automatically show up under Campaign Settings when advertiser’s sign into AdWords. Although only currently available in the US, Google is sure to announce the program’s expansion to other countries and languages soon.

iPad gets better ad results than iPhone

According to the July 2010 numbers compiled by mobile ad network Mobclix, iPad apps with embedded ad code have a five times higher ECPM (effective cost per thousand impressions) rate than the iPhone. Users are also 10.7 times more likely to respond to iPad video ads than those in standard formatting.

Those numbers are all the more impressive when you figure in the ratio of iPads (4 million) to iPhones (24.89 million sold in 2009 alone) used by consumers.

By Jake McCormick

Rocket Clicks Staff

Sources:

Wall Street Journal blog: Dish Network to offer live television stream to mobile devices

Google AdWords blog: AdWord Campaign Experiments pass beta tests, prepare for US release

iSmashPhone blog: iPad ad results beat out iPhone

Japan to potentially choose Google for good

In a move that is sure to wreak havoc on the recent Yahoo-Bing alliance, Japan recently announced it would switch to Google as its primary search provider. This was made possible because Yahoo only owns 35% of the site’s shares, while Softbank, a Japanese Internet service provider and cell phone provider empire, owns 40% of Yahoo Japan. This move is made all the more significant because Japan currently is the third highest web search using country in the world.

There will be expected opposition from Microsoft and Japanese regulators because Google would come close to monopolizing the web search market in Japan. Currently Yahoo Japan occupies more than 53% of the Japanese search market while Google’s search volume falls in at 38%.

Google dominates mobile search

According to Royal Pingdom and data from StatCounter, Google owns close to 100% of the shares in global mobile marketing. The actual total is 98.29%, and Google CEO Eric Schmidt is confident that number will remain high as more smartphones make their way into the consumer market.

“If we have a billion people using Android, you think we can’t make money from that?” Schmidt said.

Google has increased their reign over mobile web search since last year, when they controlled 95.58% of the market. It will be interesting to see if the company manages to top the 99% mark by the end of the year, especially with the potential increase in Android sales.

Google develops a Facebook rival

In more Google-related news, the search engine empire is speaking with many popular online game developers in order to potentially create a social networking service able to compete with Facebook called Google Me.

The game making companies include Playdom, Inc. (Overdrive, Poker Palace), Electronic Arts Inc.’s Playfish and Zynga Game Network Inc. (Farmville, Mafia Wars). It may be hard for Google to compete directly with Facebook, and Google CEO Eric Schmidt hinted that the company doesn’t plan on duplicating the 500 million person social network.

“The world doesn’t need a copy of the same thing,” Schmidt said. He also said that Facebook is beneficial to Google, and that “Facebook users use more Google products than any other users.”

By Jake McCormick

Rocket Clicks Staff

Sources:

Search Engine Journal blog: Yahoo Japan Switching to Google as Search Provider

Search Engine Land: Estimate: Google Mobile Search Market Share Near 100%

Wall Street Journal: Google Develops a Facebook Rival

Eat That Frog! 21 great ways to stop procrastinating and get more done in less time – Brian Tracy

Time management is an issue for many on both a personal and professional level. Author Brian Tracy makes it clear that the important piece of time management and prioritizing is not completing every task (because you never will!) but rather finding the most challenging tasks and getting those done first.

The title of the book comes from an old Mark Twain quote, saying that if the first thing you do is eat a frog, you will do nothing worse the rest of the day. Tracy likens the frog in this quote to the main priority that must be completed each day. And if there happen to be two equally-important tasks, eat the uglier frog, or complete the task that seems most daunting or difficult first.

Once “the frog” has been eaten, the rest of the day will run much smoother.

To help maximize personal productivity, the book highlights a seven-part-method that will help anyone set goals and tasks and get them accomplished efficiently.

1. Decide Exactly What You Want – a person will not achieve a goal without clarity
2. Write it Down – thinking on paper will save you time long term
3. Set a Deadline on Your Goal – even set sub deadlines if necessary
4. Make a List of Everything You Can Think of That You Are Going to Have to Do to Achieve Your Goal
5. Organize the List into a Plan – use the 6 P Formula: Proper Prior Planning Prevents Poor Performance
6. Take Action on Your Plan Immediately – don’t procrastinate or actions won’t get finished
7. Resolve to Do Something Every Single Day That Moves You Toward Your Major Goal

Another main focus to accomplish tasks is to apply the 80/20 principle. This is a common principle which states 20% of one’s activities will actually account for 80% of the overall results. This principle is applied in numerous areas at Rocket Clicks, namely when priorities are set each morning and how to optimize an especially overwhelming pay-per click account.

In the end, you are the key to getting more done in less time. When you understand your own skills, can apply them to a project or task, indentify your priorities and time constraints within your own schedule, applying the “Eat the Frog” method will result in success.

There are no better cheerleaders than you, especially when time gets tight and the frogs continue to get uglier. If you can’t motivate yourself to your full potential, then who will?

Abigail Wolf

Paid Search Analyst

YouTube vs. Viacom

Viacom, the company that owns Paramount and multiple cable channels, tried suing YouTube for copyright infringement for showing video clips from Viacom’s property.  Wednesday, the courts announced that YouTube is protected by the safe harbor of the Digital Millennium Copyright Act against claims of copyright infringement.  The ruling follows the agreement that online services, such as YouTube, are protected when working cooperatively with copyright holders to manage their rights online.

Google Display Network launches

Google is officially changing the name of the Content Network to now be referred to as the Google Display Network.  Along with the official name change, the Google Display Network has added more places to run display ads and more publisher sites, of which there are over one million now. The overall effort of the Google Display Network is to make media offerings easier for advertisers and agencies.  The Google Display Network will include all the sites where you can currently buy ads through Google properties, including Google Finance, Google Maps, Gmail, and YouTube.  Google Display Network will be offering all ad formats such as video, text, rich media and images to allow the creativity to pour out of Internet marketers.

Ad Sitelinks changed

It’s known that Ad Sitelinks have helped many companies increase their CTR, so Google has taken it upon itself to change the format of Ad Sitelinks to perform even better. They have changed it from two-lines to a one-line format. The images below are a look at Ad Sitelinks before and after the change.

The new format is supposed to have greater benefits for more campaigns, including unbranded campaigns.

When a query matches a keyword in the Ad Sitelinks campaign, Google first determines if the ad meets the criteria to show Ad Sitelinks and then chooses whether to show the two-line format or the new one-line format automatically.

By Dana Redfield

Rocket Clicks Staff

Sources:

Official Google Blog - YouTube wins case against Viacom

Inside AdWords - Introducing the Google Display Network

Inside AdWords - Ad Sitelinks now available for any campaign

Google testing “targeted ads”

Google is currently testing a new feature called “related ads” posted at the right hand bottom panel of the search result pages Google is now offering a few other choices for searchers to choose from. This feature is currently being tested on English language Google search pages. It is said to provide an assorted set of relevant ads and offers advertisers additional traffic. Image courtesy of Search Engine Land.

HP partners with Yahoo! for targeting ads

Last week, HP launched their Web-connected line of printers which permit users to print content straight from the Web or from their mobile phones to a specific printer using an e-mail address that corresponds to the printer.

HP also plans in the next month to have users of the HP ePrint printers connect to home routers and giving the users an IP address.  HP will use the IP addresses to see where their users are located and use target advertisements based on the location.

The pilot with Yahoo will also have ads targeted based on the users actions as well as the content.  An example of this might be if a user prints off directions to Madison, WI; they would then see ads about Madison, whether it be hotels or restaurants in the area.

Click to call for apps and content

After previewing the click-to-call feature for apps and mobile website content for the past month, Google has now launched the feature in its entirety and is available to all who advertise with AdWords.

When customers surf the web from their mobile devices or when they use their mobile apps, customers will now be able to connect with businesses by the push of a button.  Click-to-call claims that this feature will improve the reach of business ads across the mobile web.

By Dana Redfield

Rocket Clicks Staff

Sources:

Search Engine Land – Google AdWords Now Showing Related Ads

PC World – HP Partners with Yahoo for Targeted Advertisements

Official AdWords Blog – Click to Call for Mobile Content

Jack Born & Rocket Clicks COO, Rob Sieracki at the AdWords Elite Master's Summit in Maui, Hawaii

Every month Rocket Clicks features a 5-question Q & A with entrepreneurs, innovators, thinkers and leaders (I.e. really smart people). This month we interviewed Jack Born, an industry leader and thinker in affiliate marketing.

Jack Born teaches entrepreneurs how to grow their revenue through affiliate marketing. In 2008 he was handpicked by Perry Marshall, author of the Ultimate Guide to Google Adwords, to be his marketing manager. Prior to 2002 he was a financial adviser for Merrill Lynch. He left the corporate world in 2002 and has worked as a consultant, merchant, and affiliate ever since.

Q : Is affiliate marketing a sales channel that any business owner can use in any niche/vertical or are there limitations?

Jack Born : The short answer is ‘yes’. Because affiliate marketing at its core is building relationships with promotional partners who can bring you new business or new prospects and paying them based on results.

When most people hear “affiliate marketing” they think of large affiliate networks like Commission Junction, Clickbank, or Share A Sale where thousands of affiliates can discover new products to promote and can start sending visitors to a merchant website without any direct contact between the merchant and the affiliate.

If you sell products that are B2C and have broad appeal then it could be very profitable to make your products available to affiliates for promotion. There are several ways you can recruit and attract affiliates – I’ll cover that in a bit.

But I believe that even if you sell products B2B there are plenty of potential affiliate partnerships waiting to be realized. Every audience has thought leaders. Most purchases spark related purchases, and so every business can identify a potential affiliate partner. Think about your clients and why they buy from you. They’re buying from you to solve a problem or to satisfy a desire. What other products are they buying that’s related to solving this problem? What else do they want? Research those products and who sells them because these are perfect candidates for you to approach for an affiliate relationship.

To find more potential referral partners you can ask yourself questions about your audience and who they currently give their attention to. For example, if you sell a high priced product to manufacturing companies in a relatively small niche you can ask questions like: Who’s involved in the buying process? What online and offline publications do they pay attention to now? What newsletters do they read? Who’s the most influential opinion maker they pay attention to?

You might discover that there’s an online forum or blog that most of your best prospects subscribe to. Approach the content provider and start developing a relationship. The more influential the source, the more time it might take to cultivate an affiliate partnership. The good news is that most of your competitors won’t take the time to build that relationship and so your message won’t have to compete with the typical “noise” of competing offers.

Q : How do you help cut through the noise of competing affiliates and resonate to your ideal targets?

Jack Born : The better you know your audience and their problems, hopes, and goals, the better you’ll be able to discover who your audience already knows, likes, and trusts and what other products they’re buying. The more accurate your answers, the more likely that you’ll find untapped opportunities to develop an affiliate partnership.

I often have my clients go through an “Avatar” exercise. I tell them to think of their audience as one person. Give that person a name and write some paragraphs about who they are, what their life is like, and what problems they have. If your audience is broad and your products appeal to many types of people then pick one and create an avatar for that segment of your audience. Your market isn’t an amorphous crowd of buyers – it’s individuals. If you have a strong picture of who they are, what their habits are, what they read, what they want, what they hate, and what they fear – and your image is accurate, then you’ll quickly discover unexpected opportunities to reach them.

Q : What are some of the challenges and pitfalls of selling through affiliates?

Jack Born : Any time you have a third party promote your products and services you run the risk that they’ll misrepresent your company. You need to actively review what’s being said about you and your products by your affiliates to protect your brand and decrease your liability.

You also run the risk that your affiliates will become your biggest competition in promotional channels that you already succeed in. Especially when you’re connecting with affiliates through an open enrollment network like Commission Junction, Share A Sale, or ClickBank, you run the risk that a well trained affiliate can outrank you in the search engines for keyword phrases you already succeed with. It’s common for affiliates to run paid search campaigns targeting your product names and company name.

Your best course of action to reduce your exposure to these pitfalls is a 2 step process of documentation and enforcement. You document the terms of the affiliate role and responsibility through a well constructed Affiliate Terms of Service document that all affiliates must sign. For example, a thorough Terms of Service Agreement will specify what terms affiliates cannot build paid search campaigns around.

Then you enforce your agreement through proactive research. To make your job of auditing your affiliates’ promotions you can filter your affiliate referrals for three groups to pay special attention to:

1. Your most active and successful affiliates
2. Your new affiliates making sales
3. Affiliates with above normal refund rates or complaints

Some other risks you should be aware of include affiliate fraud, tax issues with paying affiliates, opening your sales process to your competitive spying, opening up your conversion rates and refund rates to competitive spying, and affiliate poaching from your competition.

To address the tax and fraud issues I’d recommend restricting your enrollment process to affiliates that live in specific countries and states. But to fully cover the tax issues you’ll need to get professional help from a qualified tax expert.

Q : How would a merchant recruit and manage affiliate sales?

Jack Born : To determine your strategy, I’d use my “Magazine Rack Test”. Here’s how it works. Walk over to the magazine aisle at your nearest bookstore (yes, take a break from your computer and actually visit the bookstore) and see if your audience and clients are being targeted aggressively by the magazines sold. Brick and mortar bookstores can only devote a finite amount of shelf space to magazines and so they stock the magazines that sell to the broadest range of buyers.

For example, you’d answer “yes” if you sell products relating to beauty, fitness, martial arts, software, business opportunity, travel, health, or getting married (just to name a few).

If your products pass my Magazine Rack Test then you’d be best suited to tap into large networks of affiliates. I’d recommend that you find an affiliate manager that specializes in your niche and listen to their advice on what network to use, how much to pay, and then work with them to create a strategy for growing your affiliate sales.

If your products fail my Magazine Rack Test then you can still use affiliate marketing but instead of trying to make your products available to legions of affiliates for promotion I’d focus my attention on finding a handful of key partners and developing relationships with them. Work on getting to know your potential partners on a deep level rather than pitching them a “one size fits all” compensation package. Understand their business, their challenges, and their goals and be open to ideas outside of the “normal” affiliate structure.

With both strategies I recommend that you develop special promotions and resources for your top partners. The majority of your affiliate sales will come from just a few affiliates and you want to incentivize them with more aggressive payouts as well as special promotions and resources that average affiliates don’t receive.

Communicate frequently with your top affiliate partners and understand their business model clearly. They can provide you with vital information about market conditions, trends, and even your competition. They can be your greatest allies if you have developed a strong relationship with them.

Q : Are there other tips and strategies you can share?

Jack Born : Absolutely. I have a training series that delivers quick actionable ideas that any entrepreneur can use to relevance navigate the confusing options involved with selling through affiliates.

To receive my free tips go to www.jackborn.com/affiliateideas

Who’s Next?

Q : As a bonus question, we always want to know who you think we should interview next.  Who’s really smart that we should ask five questions?

Jack Born : I’d like you to interview Robert Cialdini, Shoemoney, Gary Bencivenga, Dana White (UFC), Dan Ariely, and Malcolm Gladwell.