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	<title>Comments on: The Ebb and Flow of Broad Match in AdWords</title>
	<atom:link href="http://www.rocketclicks.com/blog/the-ebb-and-flow-of-broad-match-in-adwords/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.rocketclicks.com/blog/the-ebb-and-flow-of-broad-match-in-adwords/</link>
	<description>Traffic And Conversion Strategies</description>
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	<item>
		<title>By: Searchengineman</title>
		<link>http://www.rocketclicks.com/blog/the-ebb-and-flow-of-broad-match-in-adwords/#comment-301</link>
		<dc:creator>Searchengineman</dc:creator>
		<pubDate>Wed, 02 Dec 2009 19:57:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.rocketclicks.com/blog/?p=876#comment-301</guid>
		<description>I think I heard an Audio of you with Glenn Livingston on PPC.
Is it my imagination or is it getting more difficult in the PPC side of things. Higher click costs, More 6&#039;s and 7&#039;s  Quality Score out the gate 

For newer accounts that is.  I&#039;m curious as to your opinion we handle over 200 account</description>
		<content:encoded><![CDATA[<p>I think I heard an Audio of you with Glenn Livingston on PPC.<br />
Is it my imagination or is it getting more difficult in the PPC side of things. Higher click costs, More 6&#8242;s and 7&#8242;s  Quality Score out the gate </p>
<p>For newer accounts that is.  I&#8217;m curious as to your opinion we handle over 200 account</p>
]]></content:encoded>
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	<item>
		<title>By: John Susko</title>
		<link>http://www.rocketclicks.com/blog/the-ebb-and-flow-of-broad-match-in-adwords/#comment-300</link>
		<dc:creator>John Susko</dc:creator>
		<pubDate>Wed, 02 Dec 2009 00:28:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.rocketclicks.com/blog/?p=876#comment-300</guid>
		<description>Rob,

Your post was both timely and very informative.  As I am intensely focused for our upcoming membership site launch (T-Minus 2 days, and counting) your insight was most welcome.

You simultaneously helped me relax and get energized as I wrap up my first-phase keyword selection.  I also got a great deal of value from the video series you did with Glenn on negative keyword research. I am sure what I learned from the videos will save us a ton of money and anxiety.

Thank you very much.

John M. Susko, MBA, MCht, MNLP

Director - WindFall Marketing
Co-Founder - MyMasterHypnotist.com</description>
		<content:encoded><![CDATA[<p>Rob,</p>
<p>Your post was both timely and very informative.  As I am intensely focused for our upcoming membership site launch (T-Minus 2 days, and counting) your insight was most welcome.</p>
<p>You simultaneously helped me relax and get energized as I wrap up my first-phase keyword selection.  I also got a great deal of value from the video series you did with Glenn on negative keyword research. I am sure what I learned from the videos will save us a ton of money and anxiety.</p>
<p>Thank you very much.</p>
<p>John M. Susko, MBA, MCht, MNLP</p>
<p>Director &#8211; WindFall Marketing<br />
Co-Founder &#8211; MyMasterHypnotist.com</p>
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	<item>
		<title>By: David Jaeger</title>
		<link>http://www.rocketclicks.com/blog/the-ebb-and-flow-of-broad-match-in-adwords/#comment-298</link>
		<dc:creator>David Jaeger</dc:creator>
		<pubDate>Tue, 01 Dec 2009 11:19:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.rocketclicks.com/blog/?p=876#comment-298</guid>
		<description>Great insight. Thanks for the share Rob. I&#039;ve seen some &quot;PPC Guru&#039;s&quot; that say that broad match CTR affects Quality score... Kinda sad.</description>
		<content:encoded><![CDATA[<p>Great insight. Thanks for the share Rob. I&#8217;ve seen some &#8220;PPC Guru&#8217;s&#8221; that say that broad match CTR affects Quality score&#8230; Kinda sad.</p>
]]></content:encoded>
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	<item>
		<title>By: Frederico Vila Verde</title>
		<link>http://www.rocketclicks.com/blog/the-ebb-and-flow-of-broad-match-in-adwords/#comment-297</link>
		<dc:creator>Frederico Vila Verde</dc:creator>
		<pubDate>Tue, 01 Dec 2009 11:07:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.rocketclicks.com/blog/?p=876#comment-297</guid>
		<description>Rob, 

Thank you for your article. Just one question. 

When you START to manage PPC accounts for clients, 
how many negative keywords do you use in your client&#039;s 
PPC campaigns at the campaign level? 

I mean right of the bat, how many negative keywords 
do you use on average for both: 

a) NEW accounts you begin to work on for clients? 

b) OLD accounts you optimize for clients who already 
   had their accounts running for months or years?  

Regards, 

Frederico Vila Verde</description>
		<content:encoded><![CDATA[<p>Rob, </p>
<p>Thank you for your article. Just one question. </p>
<p>When you START to manage PPC accounts for clients,<br />
how many negative keywords do you use in your client&#8217;s<br />
PPC campaigns at the campaign level? </p>
<p>I mean right of the bat, how many negative keywords<br />
do you use on average for both: </p>
<p>a) NEW accounts you begin to work on for clients? </p>
<p>b) OLD accounts you optimize for clients who already<br />
   had their accounts running for months or years?  </p>
<p>Regards, </p>
<p>Frederico Vila Verde</p>
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		<title>By: Dan Perach</title>
		<link>http://www.rocketclicks.com/blog/the-ebb-and-flow-of-broad-match-in-adwords/#comment-296</link>
		<dc:creator>Dan Perach</dc:creator>
		<pubDate>Tue, 01 Dec 2009 11:03:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.rocketclicks.com/blog/?p=876#comment-296</guid>
		<description>thanks, I&#039;ve also seen less &quot;broad bloopers&quot; lately</description>
		<content:encoded><![CDATA[<p>thanks, I&#8217;ve also seen less &#8220;broad bloopers&#8221; lately</p>
]]></content:encoded>
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		<title>By: Randy Cantrell</title>
		<link>http://www.rocketclicks.com/blog/the-ebb-and-flow-of-broad-match-in-adwords/#comment-294</link>
		<dc:creator>Randy Cantrell</dc:creator>
		<pubDate>Sat, 28 Nov 2009 02:15:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.rocketclicks.com/blog/?p=876#comment-294</guid>
		<description>FYI, your contact tab and your &quot;get started now&quot; links result in a 404 error. Would appear the &quot;c&quot; in contact.htm is case sensitive on your url. Don&#039;t you hate it when that happens? Been there. Done that.</description>
		<content:encoded><![CDATA[<p>FYI, your contact tab and your &#8220;get started now&#8221; links result in a 404 error. Would appear the &#8220;c&#8221; in contact.htm is case sensitive on your url. Don&#8217;t you hate it when that happens? Been there. Done that.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Jay Langhurst</title>
		<link>http://www.rocketclicks.com/blog/the-ebb-and-flow-of-broad-match-in-adwords/#comment-293</link>
		<dc:creator>Jay Langhurst</dc:creator>
		<pubDate>Thu, 26 Nov 2009 18:45:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.rocketclicks.com/blog/?p=876#comment-293</guid>
		<description>A gizzard of a post!</description>
		<content:encoded><![CDATA[<p>A gizzard of a post!</p>
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