If the purpose of your website is to sell a product or service, odds are you’re using Google Analytics right now to track certain metrics that are important to your business. Many business owners believe that being able to interpret data in Analytics is enough to be competitive, but, while this will certainly help your business, Analytics can be a much more powerful tool.
If you really want to be competitive, you should not only be able to interpret data, but also be able to use and understand the many additional functions that Analytics has to offer. Such functions include:
- A/B Testing – Comparing two ore different web page or app variations to see which converts better. This includes testing different features like button placement/color, call to action copy, different images, or even completely different layouts.
- Segmenting Data – Even with broad data, Analytics can be a really helpful tool, but knowing how to isolate your data to focus on certain users, demographics, or other factors can help you better connect with your customers, respond to market trends, and make more informed decisions about your business.
- Filtering Out Unwanted Traffic – Unfortunately, Analytics data isn’t always perfect. If you spend a lot of time browsing your own site or get a lot of traffic from referral spam, your data will be harder to interpret. Luckily, Analytics allows you to filter out traffic based on specific criteria, like your office IP address or traffic from irrelevant sites.
- Goal Tracking – Understanding your traffic provides valuable information, but if you’re not tracking goals for your website, you’re missing out on actionable information. Analytics allows you to track a wide variety of interactions with your website, including form completions, video views, and even product purchases so that you can get a sense of how valuable your website actually is to your business.
Although these are just a few of the many functions Google Analytics offers, knowing how to make the most of these features can have a huge impact on your business’ bottom line.
Feeling overwhelmed? Consider hiring an agency that has the knowledge and experience to use and interpret Analytics to its fullest potential. Contact us to see how we can help you gain a competitive edge with your Analytics data.
