PPC
“Content is king. In fact, content is your whole deck of cards.
Make sure you’re putting your hand in the right hands.”
Carla Corrigan
Content Strategist
The Content Strategy Process
In today’s dynamic and ever-changing web world, content is more crucial than ever. The key to establishing a solid site foundation, ranking well in the search engines, attracting quality links, and converting users into satisfied, repeat visitors is to provide unique, relevant, and well-written content that people can easily find and easily navigate.
Especially when it comes to the web, content strategy can make the difference between a website that converts and one that leaves users frustrated, disappointed, and ultimately, one click away from goodbye. A site that utilizes a unified strategy results in better content, happier visitors, and ultimately, more conversions!
More Than Words
We call it “content strategy,” and our aim is clear: to increase your presence in the search results; to draw additional, qualified users to your site; to establish a wellspring of quality links; and to illuminate your best and most usable content. We carry forth all of these aims with a final goal in mind: to create maximum engagement between you and your valued user.
We recognize that words matter. We also know that content should never be left to chance. So leave it to us, and we’ll make it count!
Laying the Foundation
We’ll work with you to establish clear goals, guidelines, and expectations before diving into a comprehensive content strategy. We’ll determine what content you have by conducting a site inventory and audit, helping to quantify existing content by measuring quality and effectiveness. We’ll prepare a custom content matrix that gives us a better idea of the current strengths and weaknesses of your content and guides our recommendations for the remainder of the process.
Customized Content
Your business and your brand are important to us. That’s why we get to know you—inside and out—before we even start writing. (In fact, we might even come to visit.) Then we’ll get to work, optimizing your existing content and creating new, compelling pages for your site. Throughout the process, we’ll establish a style guide and reinforce your overall branding message. And since content strategy doesn’t end after your content has been published, we’ll help you oversee the long term organization and success of your content by upholding stylistic standards and setting a timeline for the continuing maintenance and governance of your site.
If We Build It, They Will Come (and Link Back)
A good content strategy is ultimately designed to provide unique, relevant information that engages and guides your users. While this comprehensive strategy can and will increase the visibility and effectiveness of your site, your content will have maximum impact when combined with a cohesive link-building plan. Our Link Publicity team will use your content to pursue targeted links from authoritative sites, such as .edu, .gov, and .org domains. In the end, combining Content Strategy and Link Publicity services gives you the highest potential return on investment.
Or, if you are interested in learning more...
Continue to Our Link Publicity Services.
Content Strategy and Development
Our content strategy team has helped numerous clients realize their full web potential. We’re experienced in both revising and revitalizing existing content and filling a site with great content from its inception. There is no one size fits all Content Strategy package. In fact, we don’t even price by the piece, because one page for your site can be vastly different than someone else’s. Since price and packages can vary widely, we tailor a custom proposal for you that clearly lays out what areas of opportunities exist and how much we believe it will cost to execute.
- Your Finger Is Now On The PPC Pulse.Your new and improved content comes worry-free. Our in-house copywriting staff carries backgrounds in writing, communications, and business. You have our guarantee that what we create for you is original and unique to your business.
- You're Sure Everything Is Taken Care Of. You have peace of mind that the content we create is of the highest quality and will always have your business’ best interests in mind. We know that what we write reflects on your business and your brand, so we won’t say anything that you wouldn’t.
- You Know You're On Track To Greater Profitability. You’re always in the loop, because we know transparency builds trust. We tell you our priorities and give you frequent reports on our progress.
Testimonials:
"The extra sales are starting to take their toll on everyone's time... I may have to hire a couple more people to handle the extra sales Rocket Clicks is generating for my company!"
Generally Expected Results Statement"I never would have realized how much of a goldmine there is in all of our keywords and how much we could be doing to learn more about our customers *before* they buy from us and streamline their learning process. Thank you, thank you, thank you!"
Generally Expected Results Statement