This Week’s Industry News
Compiled By Rocket Clicks
Target Customers By ZIP Code, Specific City Location In AdWordsGoogle AdWords location targeting just got granular. AdWords now allows you to target upwards of 30,000 U.S. zip codes and create ad test that changes based on where the searcher is located. This feature is called “Location Insertion,” and allows you to set parameters so a single ad is displayed with a rotating location that changes depending on where the search occurs. Source: Search Engine Land
Google+ Is Now 27% Richer…With Users!Google+ is showing signs of life. According to an Experian Hitwise study, total usage of the social network grew to 61 million people in March. That’s a 27% increase over February, and one of the first signs of substantial growth since its hard launch last September. Perhaps not coincidentally, Google rolled out a Google+ profile signup mandate if you happened to sign up for another Google service. This has netted about 80 million default Google+ users that happen to have a Gmail, YouTube, or Offers account. Source: Mashable
Google Stocks Boom, Move On Up To That Deluxe Stock Class In The SkyGoogle collected $10.65 billion in 2012 first quarter revenue, which is a 24% increase over quarter one of 2011. As such, the board of directors and CEO Larry Page plan to create a new class of stock that would effectively be distributed to shareholders as a dividend. These stocks would be non-voting. The jump in revenue mostly came from increased clicks (39% higher compared to 2011 Q1), despite a 12% reduction in cost-per-clicks. Part of the cause for this discrepancy can be pinpointed in the rise of tablet and smartphone users (higher click-throughs, lower conversions). Source: Search Engine Land
The 2012 Larry Page/Google ManifestoLarry Page recently penned a “State of Google” address, entitled “2012 Update from the CEO.” In it, he addresses some of the biggest developments in 2011 (Google+ integration and its use in improving search), indirectly responds to critic backlash over personalized search, and discusses where he sees Google heading in the future. There’s no word on whether he gave the address in a speech, and whether that speech featured a sharp partisan split among spurned innovators and bottom line-focused Googlers. Source: Search Engine Land
YouTube Live Gets A Birthday MakeoverThe YouTube Live engineers celebrated its first birthday by giving back to YouTube Partners, opening three new advertising analytical features. These include:
- Produce and broadcast live streaming.
- Up-to-the-second analytics.
- Sell ad space on live streams.
Google+ Plus Gets A Real Home MakeoverSomeone broke in to our Google+ accounts and surprised us with a redesigned living room! It kind of looks familiar:
Source: Search Engine Watch
Freedom Isn’t Free, And Neither Is Bing’s Search API ApparentlyThe SEO world rejoiced when Bing announced it would make its search API available for web developers and programmers everywhere. But in the next five to six months, Bing announced it will begin charging $40 to users interested in running up to 20,000 queries per month. If that limit is exceeded, the price will adjust accordingly. Source: Search Engine Land
Twitter Takes Legal Action Against Spam TweepsTwitter is great for numerous reasons; receiving spam tweets after mentioning a popular product is not one of them. Thankfully, the social network is taking action with a lawsuit that could give them the power to police these companies and any others that pop up in the future. Twitter has primarily targeted five services that bombard tweeters with fake profile follows and annoying @ replies. Source: Wired Epicenter
And The Most Loved Technology Company Is…The one that has had some of the biggest problems with privacy! According to an ABC News/Washington Post poll, Google is the top tech company in user favorability (82%). Apple finished second (74%), Facebook finished third (58%), and Twitter brought up the rear (34%). The most interesting piece of information came via Twitter, which elicited more unfavorable opinions (36%) than favorable. This includes seniors (36% vs. 34%) and young adults (43% vs. 42%). Source: Search Engine Watch
Facebook Pays $1 InstaBillion For InstagramInstagram is one of the most popular sepia-happy photo sharing applications. Facebook is the world’s most popular social network. Naturally, they’re now a $1 billion match made in heaven. Facebook claims the acquisition will lead to ‘Instagration’ into the Facebook platform, while still allowing the app room to grow independent of the social network. Source: Mashable
Pinterest Just Won The Bronze Medal In The Social MediOlympicsAccording to the 2012 Digital Marketer report from Experian Hitwise, Pinterest has just become the third most frequented social media site on the web, usurping LinkedIn thanks to a skyrocketing user base. The report also reveals high conversion rates for advertisements on Facebook in 2011 (50%). Source: Search Engine Watch
Five Publishers, Apple In Deep Doo-Doo For Price Fixing SchemeThe U.S. Department Of Justice has accused Apple and five publishing companies of fixing the prices on new and bestselling e-books. The scheme, allegedly orchestrated in part by Steve Jobs, added $3-$5 to the price of many popular e-books, sending Apple a 30% cut in the process. Three publishers (Hachette, Simon & Schuster, Harper Collins) have already settled, while Apple (surprise!), Macmillan and Penguin are fighting the lawsuit. The entire case is expected to reduce the price of e-books on Amazon’s Kindle and the Barnes & Noble Nook for the next two years. I doubt this story shows up in Steve Jobs’ autobiography. Source: Los Angeles Times
Google Upgrades Agency Land To Agency EdgeBig G is updating the feel and looks of things all over the place. First Google+, now Agency Land have undergone major makeovers. Google claims the new Agency Edge is improved in a number of ways, including:
- Fresh course content on Search, Display, Mobile, and YouTube (Social and Analytics coming shortly!)
- New sales collateral including case studies, vertical research, and infographics.
- A new look that’s faster and easier to use.