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Optimizing low traffic pages, Google adding tools for placement control, Google expanding close variant definition and more SEM news.
Google updates quality guidelines, more ads spotted at the bottom of SERPs, SEOs discuss the alleged “Fred” update, and more SEM news.
Emojis reappear in AdWords ads, webmasters discuss an unconfirmed Google update, AdWords testing additional description field and more SEM news.
This Week’s Industry News Compiled by the Rocket Clicks Staff Top Stories Google Explains How to Safely Shut Down Your Site for a Day Regardless of the opening hours for their physical office or store counterparts, websites are always “open”. However, Google realizes there are unique circumstances that sometimes call for businesses to temporarily “close”…
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Google confirms image search update, Outlined ad label officially replacing solid green version, Red flags in your account structure & more SEM news.
Mobile first index getting closer to a launch date, Bing Ads adding list exclusions for search retargeting and more SEM news.
Converted clicks column retiring, Search Console now connected with Google Data Studio, Customer re-engagement with Facebook Messenger & more SEM news.
Google testing automated ad variations, Preview structured data before it goes live, Mobile friendly test gets the automation treatment & more SEM news.
Google starts asking users to improve local listings, Identifying and avoiding click fraud, Photos 3.0 launches for Google My Business and other SEM news.
DuckDuck Go hits 10 billion searches, Google reveals information about crawl budget, Bing launches ad scheduling, and more SEM news.
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