Services :: Paid Search Management
PPC
“When I have to sign a Google non-disclosure agreement, I know I’m in for something good.”
Paid Search Manager
The PPC Process
"Maximum Revenue" Account Restructures
You will plainly see where you're leaving money on the PPC table once we’ve reviewed your account.
We expose where your advertising is inefficient. Do you know if you are succeeding despite poor choices in account structure or ad copy? You will. We give your campaigns a thorough once-over and list the priorities and the steps to even greater profits. In specific, we carefully overhaul your ad groups so that your ad copy resonates for your keyword groups, and so you see the maximum benefits of all match types and ad networks.
High Traffic Analysis
Your money keywords need the most attention. You especially need the most revenue out of your high traffic keywords.
We know all keywords are not created equal. Some represent buyers, some browsers. A few keywords represent the majority of your traffic and revenue, while some are truly long tail. We build out and maximize the consistent money makers, large or small.
Filtering Out Waste
Your existing traffic tells you where you are wasting money. Are you listening?
We do the nitpicking and drudgery to mine your traffic for new negative keywords and unprofitable ad site placements. We build out new profitable exact match keyword groups. We block ads from showing on sites that spend money for no gain. Your negative filtering improves and you save money. You bid with greater control on the exact words making you money.
Bigger And Better Campaigns
You're profitable, now what?
We extend revenue via search or content network build-outs. We know Yahoo Search Marketing, which really is not like AdWords at all. We can leap from contextual to display advertising gracefully. If you haven't heard about Google's "wonder wheel", we definitely have innovative content techniques mastered you're unfamiliar with. You see more coverage and more revenue.
The Edge Over Your Competitors
You should never let your competitors get an unfair advantage.
We pay attention to what's happening in the competitive landscape, to position you better and see if someone got to a good idea first. Are competitors in an AdWords beta you're not? Did they shift ad copy messages from quality and selection to value and free shipping? An insight or an innovative technique is only a leg up if no one is doing it. We're innovators, but we're also savvy observers. We keep you a leader with all our smarts.
Keeping That Edge Sharp
You have a lot of work to do if you want well-optimized PPC campaigns.
We adjust bids, learn from your traffic via reports and Google Analytics, and react accordingly. You don't veer off course. You always get sharper over time.
Or, if you are interested in learning more...
Our PPC Packages
Monthly Maintenance and Set-Up
We have deep PPC experience with a wide breadth of retail site models, lead generation, B2B marketing, and info product marketing. We've taken our own campaigns from $5,000/month to $30,000/day — profitably.
We don't have cookie cutter blueprints or packages for PPC management. We hand-tailor priorities based on what your ad campaigns need. For all plans we deliver these benefits.
- Your Finger Is Now On The PPC Pulse. We've evaluated the latest breaking developments in this quickly changing advertising world so you don't have to.
- You're Sure Everything Is Taken Care Of. You have peace of mind the never ending grunt work of maintaining your account is done correctly and diligently.
- You Know You're On Track To Greater Profitability. We’re transparent. We explain the priorities, and deliver clear, frequent reporting on how we're getting to them.
Testimonials:
"If there ever was a team to trust with your PPC management, these are the guys. My advice? Grab your spot before they change their minds."
Generally Expected Results Statement"[Rocket Clicks founder] Glenn Livingston has systematized AdWords research, setup, and management to the point where I pity anyone trying to compete against him. Now that he's gone mad and decided to offer his services to clients, I'd run to make the appointment before his dance card gets overloaded"
Generally Expected Results Statement"I never would have realized how much of a goldmine there is in all of our keywords and how much we could be doing to learn more about our customers *before* they buy from us and streamline their learning process. Thank you, thank you, thank you!"
Generally Expected Results Statement
