services :: Web Sales Improvement
SEO
“We’ve found countless ways to make sites convert more — and every last one meant more money on the bottom line.”
Ecommerce & SEO Director
Web Sales Improvement
Optimizing Conversion Paths For More Revenue
You've spent time and hard-earned money getting visitors to your website. Are you turning your visitors into customers as efficiently as possible?
We know that strategies to improve conversion paths are situation-specific, and require intuition honed from past experience, acute business sense, just as acute usability sense, and a creativity that’s hard to teach. We test the important leverage points in your sales funnel to increase conversion rate and optimize revenue per impression through A/B and Multivariate Testing for landing pages, sales forms, and email campaigns.
What would increasing an opt-in or purchase rate by 10-20% do to your bottom line?
Market Research, So Sites Sell Better
Do you ever feel like you could get a leg up on your competition if you could just better understand want your customers wanted?
We know how to find the language that resonates with your customers – and potential customers – so that your web sites sell more. Would direct feedback from your visitors and customers help you construct web pages and ad copy better suited for your ideal customers? Could this type of real-world information allow you to make better choices when developing new products?
We gather market intelligence through proprietary online survey techniques, phone interviews, and focus groups to find the copy that makes your site convert.
Email Marketing Keeps Customers In Contact
Do you have a product or service that lends itself to repeat purchases? Could you increase the lifetime value per customer by offering additional products after the initial purchase?
A well thought-out newsletter/email marketing campaign can be a great way to stay top of mind with your customers. When your customer runs out of your product or wants to recommend it to a friend, why risk losing them to a competitor when they do a brand new keyword search? Stay in touch by sending informational newsletters accompanied by product promotions and coupons.
We can write your email newsletters for you, helping you monetize your list and ensuring you get the most out of each advertising dollar.
Profting From Google Analytics Data
Your existing web traffic holds untapped value. Your profitable traffic can teach you how and where to expand business. Your non-converting traffic can show you where improvement is needed, or wasteful spending needs to be cut.
Clear, accurate web metrics are a key part of operating your online business. Data empowers you to view how your customers interact with your website. Some businesses have limited success despite themselves, but the companies that track customer interaction and know their numbers well, last the test of time. Bounce rate and time on page are important, but gain more insight by tracking ecommerce activity and email and offline campaigns. Do you know revenue per order and items per order by keyword? Do you know exactly how much money you made from the 6th email in your follow-up sequence?
We can help you pull this data together with Google Analytics in a way that's easy to understand and use for decision making.
Or, if you are interested in learning more...
WSI Packages
We have knowledge of Web Sales Improvement for many different industries, including B2B marketing companies, online retail stores, lead generation services, and info product marketing websites.
We create custom CPO, Market Research, Email Marketing, and Google Analytics strategies to improve the web sales of your website. Each package is specifically designed around your website goals and include the following benefits:
- You're Headed in the Right Direction. We've evaluated the latest techniques for improving conversions and extracting the most from your list.
- You're Sure Everything Is Fine-Tuned. You have peace of mind that your marketing message is strong and that your website visitors are turning into real customers.
- You Know You're On Track To Greater Profitability. We’re transparent. We explain the priorities and deliver clear, frequent reporting on how we're getting to them.
Testimonials:
"[Rocket Clicks Founder] Glenn has an amazing way of approaching market intelligence. [...] I'm convinced it gives him the power that no one else has ... few other people do this!"
Generally Expected Results Statement"I never would have realized how much of a goldmine there is in all of our keywords and how much we could be doing to learn more about our customers *before* they buy from us and streamline their learning process. Thank you, thank you, thank you!"
Generally Expected Results Statement
