Basic Audit

Perfect for small to mid-sized accounts with the goal of finding efficiencies to save money, check for alignment with SEM best practices, or making preparations to lift account performance higher.

Deliverable:

A written report summarizing what we see that is working, what is not optimal and what improvements we recommend for higher performance. We review the overall account structure, performance, keyword coverage and ad effectiveness of your account. Summary report includes examples illustrating our findings and our immediate action recommendations prioritized by expected impact. Also included is a 30-minute summary review phone meeting with a Rocket Clicks analysts to review our findings together and answer questions upon delivery. Summary of findings includes the following, based on the goals of your account:

  • Account organization / structure
  • Budget Assignment
  • Campaign / Ad Group delivery settings
  • Quality score
    • Ad Copy review for CTR
    • Ad Group theming and size
    • Keyword – ad copy – landing page relationship
    • Incorporation of Search Ad Extensions
  • Keyword coverage (including use of long-tail) and match type efficiency
  • Use of and recommended negative keywords
  • Bidding suggestions and position analysis
  • Top-level Display network targeting and exclusions check

Advanced Audit

Great for mid-sized accounts that want to climb above their competitors on the SERP or find even greater savings in their display campaigns.

Deliverable:

Includes everything found in the Basic Audit with the additional benefit of deeper investigation and analysis to help maximize the effectiveness of your account for more competitive and efficient performance. A comprehensive 1-hour account analysis phone meeting with a Rocket Clicks analyst to review our findings of what is working, what is not. Specific deliverables include an investigation of the following where applicable:

  • Ad Copy analysis / testing
  • Compelling messages
  • Call to action
  • Landing page performance analysis
  • Diagnosing Impression share issues
    • Budget
    • Exact match
    • Position
  • Mobile incorporation
    • Mobile Bid modifiers
    • Mobile Ad preferences
    • Mobile ad performance
    • Mobile landing page review
  • Geo targeting & bid strategy
  • Day parting
  • Remarketing
    • Remarketing list segments
    • Messaging strategy

Directed Audit

Ideal for mid-sized accounts or simple large accounts that want to find greater efficiencies in their search or display campaigns, coupled with a specific client-directed investigation into specific areas of the account requiring additional focus and analysis for improved overall performance.

Deliverable:

Includes everything found in the Basic Audit, an analysis of your client-specific concerns AND our Competitive Analysis Snapshot. Also included is a prioritized list of both short and mid-term strategic action items based on our recommendations for you to take for your account as well as a comprehensive 1-hour account analysis phone meeting with a Rocket Clicks analyst to review our findings of what is working, what is not and what actions we recommend for more competitive and efficient account performance. Specific deliverables also include an investigation of the following where applicable:

  • Competitive Analysis Snapshot
    • Effective Ad copy
    • Keyword lists
    • Landing page wins
  • Ad Copy analysis / testing
    • Compelling messages
    • Call to action
  • Landing page performance analysis
  • Diagnosing Impression share issues
    • Budget
    • Exact match
    • Position
  • Mobile incorporation
    • Mobile Bid modifiers
    • Mobile Ad preferences
    • Mobile ad performance
    • Mobile landing page review
  • Geo targeting & bid strategy
  • Day parting
  • Remarketing
    • Remarketing list segments
    • Messaging strategy

Super Advanced Audit

Great for large accounts or complex mid-sized accounts that would also benefit from Display network performance improvement recommendations and even greater insight from Competitive Analysis to maximize account return on investment.

Deliverables:

A written report with a complete Competitive Analysis covering top players on both Search and Display. This is combined with a Rocket Clicks’ prioritized list of short and mid-term action Items based on the results of our detailed review of your account. A 1½-hour phone meeting to review all findings of what is working, what is not, and our suggestions for taking your account to top-level performance. Includes everything found in Basic Audit and Advanced Audit plus an analysis of the following where applicable:

  • Full competitive analysis (top 3 competitors in search and display)
    • AD copy (USP’s, offers and CTA’s)
    • Keywords
    • Movements in the Adwords Auction
    • Landing page wins
    • Display placements
  • Ad copy headline/D1/D2 combination breakdown
  • ROI optimization
    • Analytics linked?
    • E commerce tracking
    • Lead scoring (if back end data is provided)
  • Click Path conversion reporting
  • Display network targeting settings
  • Display network managed placements
  • Display Text and Image ad coverage / performance by size and placement
  • Landing page review and optimization suggestions
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Have Us Examine Your PPC Efforts!

If you need to know that your Pay-Per-Click efforts are performing as well as they can, or you question if they are headed in the right direction, a PPC audit is just what you need. Let our team of experts dive deep into your accounts to figure out what’s working, what can be improved, and where you’re missing out on valuable traffic. Fill out the form to schedule your FREE consultation today!

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