Search Engine Optimization

We might not build websites, but we definitely know how to improve their performance.

Technical SEO evaluates and improves the wide variety of factors that influence the crawling and indexation of your site by search engines. Most of these factors involve how your website is delivered to users and search engines alike — your server, your website’s platform or CMS, your page templates, and your information architecture. When one of these elements is not performing as it should, it can throw the entire ecosystem of your site out of alignment, harming both search engine rankings and user experience. Rocket Clicks has the skills, knowledge and expertise to identify issues, diagnose root causes, communicate necessary changes, and validate results.

Why This Is Important Sometimes a box is inadvertently checked. Sometimes a page is accidentally duplicated. Sometimes a page that shouldn’t be on the site still is. Many factors can affect how search engines decide what terms your site is relevant for and how often they come back to evaluate it. We make sure your site is clear of obstacles that will prevent search engines from coming back and indexing it properly as often as possible.

A well-rounded content strategy rests on the principle that content is a living, breathing thing. It requires care. It requires constant attention. It requires you to plan for it, to create it, to give it life.

In today’s dynamic and ever-changing digital world, content is more crucial than ever. The key to establishing a solid site foundation, to ranking well in the search engines, to attracting quality links, and to converting users into satisfied, repeat visitors is to provide unique, relevant, and well-written content that people can easily find and easily navigate. Effective content strategy comes from the skillful combination of targeting the most valuable keywords (and visitors!) through the creation of the proper content assets. Rocket Clicks uses these methods to devise a content strategy personalized for your business that will improve relevance, rankings, and ultimately, sales.

Building links the right way takes longer, but the results last longer. Our clients will attest to it.

Acquiring links to your website is a crucial element of search engine optimization. As you accumulate more quality links pointing to your site, you’ll find yourself quickly moving up in the search results. Search engine algorithms use backlinks (links pointing to your site from another) as arguably the most important off-site factor for determining rankings for any given keyword. Search engines view backlinks as votes of confidence, demonstrating that others find your content and products useful and high quality. While search engines have methods for evaluating the quality, relevance and number of backlinks pointing to your site, not all backlinks are equal. The best are incredibly difficult to obtain.

Why This Is Important Links provide two powerful benefits. First, they count as votes from third parties that say your site is reputable and authoritative, resulting in higher visibility for your offerings in the search engine results. Second, links produce high-quality referral traffic from potential clients interested in your products and services.