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How to Calculate Profitability in Google Ads for Lead Generation & Ecommerce

Posted by Alex Langton & filed under Client Education.

With the introduction of custom columns in the Google Ads interface, tracking profitability for all types of campaigns has become easier than ever. Below we discuss what metrics you’ll need, how to come up with the correct equations, and how to enter those equations into the Google Ads interface for simple viewing. For Lead Generation… Read more »

Location vs. Non-Location Ad Messaging

Posted by Brad Grundl & filed under Client Education.

When writing ad copy, are you taking into account where your users are physically? Find out how a users physical location relative to your travel activity business can give you clues about where they are in the marketing funnel – and how you should target them with ads.