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Is Your Agency Listening?

Posted by Nicole Mennicke & filed under Client Education.

Is your marketing agency actually listening to you, or are you just a problem to solve? Nicole Mennicke explains how great agencies effectively prioritize tasks and solve issues by truly listening to their clients.

Google as a Glorified Librarian: A Metaphorical Simplification of the Complicated World of SEO

Posted by Casey Emanuel & filed under Client Education.

Whenever I’m asked what I do, the conversation usually goes something like this: Stranger: “So, what do you do?” Me: “I’m an SEO Manager at a digital marketing agency. Are you familiar with SEO at all?” Stranger: “Nope. What’s that?” Me: “It’s complicated, but basically I fix up websites so they have a better shot… Read more »

Manager Lifehacks for Reviewing Work Product

Posted by Ben Page & filed under Client Education.

Reviewing work product is often one of the biggest time sinks for managers, but Ben Page explains how managers and leadership teams can use a few core principles to guide their teams and significantly reduce time required for reviewing common work-product issues.