Do you really know which marketing efforts are driving your business? Director of Digital Advertising Ben Page explains why marketers and business owners should take a closer look at the attribution models they use to assign credit to marketing campaigns.
When constructing a PPC campaign, one of the most important pieces is creating ad copy that resonates with your target audience. It can often be overlooked as just a secondary part of planning, but well-written ad copy can make or break the success of an advertising campaign. A great place to start collecting ideas for… Read more »
The idea of having to rewrite ads, input new keywords, and set budgets for a campaign that is already built out in Google sounds tedious. Luckily if you already have a Yahoo Gemini account, you can easily import a campaign from Google AdWords directly into Yahoo. In this blog post, I’ll give you a step… Read more »
As image-based search becomes more common, search engines are using artificial intelligence and machine learning to utilize more powerful image-based tools to improve user experience in search. So how can you optimize for visual searches?
You only have 5 seconds to impress or lose a new visitor to your website. Include these 4 elements on your homepage to provide new visitors with an experience that feels instantly familiar and intuitive.
Anna Borchert explains how advertisers can link their AdWords accounts with Google’s Search Console, enabling them to use call tracking numbers that would otherwise lead to disapproved ads with call extensions.