Tyler Dolph explains three of the most common things he hears potential clients struggle with when working with a digital marketing agency. Have you had similar experiences? If so, there’s a better way!!
With the introduction of custom columns in the Google Ads interface, tracking profitability for all types of campaigns has become easier than ever. Below we discuss what metrics you’ll need, how to come up with the correct equations, and how to enter those equations into the Google Ads interface for simple viewing. For Lead Generation… Read more »
When writing ad copy, are you taking into account where your users are physically? Find out how a users physical location relative to your travel activity business can give you clues about where they are in the marketing funnel – and how you should target them with ads.
Meghan Aldrich explains how savvy PPC marketers and business owners can use built-in tools to expand their search marketing campaigns within Google Search.
Paige Papineau details how businesses can better stand out from their competitors by making use of all of Google Ads features. Find out if your standing out in search.
Tony Coloso explains how digital marketers can use the scientific method to test their hypotheses, allowing them to make better marketing decisions and feel more confident about their recommendations. Learn more!
Mike Schuerman explains the benefits of bidding on higher-funnel head terms despite their higher costs and perceived lower conversion rates. If you bid exclusively on long-tail, find out what you’re missing!
Sam Savaglio explains why keywords still have value in SEO – just not the same value they used to have. Learn more about using keywords to boost your presence in Google’s search results.
Phil Martinez walks through some of the most common features you’ll see on Google’s search results pages – and what benefits they can provide to SEOs and companies that optimize for them.
Marissa Guse explains how hotels can take advantage of organic search opportunities by optimizing their business for Google’s Hotel Search and Google Maps.
Tyler Dolph explains three of the most common things he hears potential clients struggle with when working with a digital marketing agency. Have you had similar experiences? If so, there’s a better way!!
With the introduction of custom columns in the Google Ads interface, tracking profitability for all types of campaigns has become easier than ever. Below we discuss what metrics you’ll need, how to come up with the correct equations, and how to enter those equations into the Google Ads interface for simple viewing. For Lead Generation… Read more »
When writing ad copy, are you taking into account where your users are physically? Find out how a users physical location relative to your travel activity business can give you clues about where they are in the marketing funnel – and how you should target them with ads.
Marissa Guse explains how hotels can take advantage of organic search opportunities by optimizing their business for Google’s Hotel Search and Google Maps.