Client Resources

Gabby Gajevic explains how to use countdown customizers to add a little extra flair to your time-sensitive promotions.

Did you know there are two revenue metrics in Google Analytics that don't always match up? Learn the distinction between the two metrics in this post.

Conversion rates started to go stagnant. This conversion rate optimization case study explains how an effective call to action can drive big results.

Are you reaping the benefits that images bring to your LinkedIn Ads? If not, Brad Grundl breaks down why you should and what kind of results to expect.

We’ve all been there: starting out as new PPCers, trying to navigate the waters and figure out this complex thing called digital advertising. At first, it can be overwhelming, but with…

Cass Gibbon outlines three creative ways marketers can use the success of their holidays sales to boost post-holiday numbers via cross-selling.

Meghan Ebbe explains how advertisers can make better use of Facebook Lead Ads to increase lead volumes.

Lisa Filip provides five actionable tips for advertisers who want to dip their toes into video advertising with Facebook's slideshow ads. Check out her advice and start trying these ads today!

Brent Hahn outlines the different audience targeting and ad formats available to marketers via YouTube's video ad platform. Learn more about creating a full-funnel video ad campaign.

Steph Kraus walks through the process of setting up a Merchant Promo in Bing Ads, as well as best practices for when to set those promotions up.