Tyler Dolph explains three of the most common things he hears potential clients struggle with when working with a digital marketing agency. Have you had similar experiences? If so, there’s a better way!!
With the introduction of custom columns in the Google Ads interface, tracking profitability for all types of campaigns has become easier than ever. Below we discuss what metrics you’ll need, how to come up with the correct equations, and how to enter those equations into the Google Ads interface for simple viewing. For Lead Generation… Read more »
When writing ad copy, are you taking into account where your users are physically? Find out how a users physical location relative to your travel activity business can give you clues about where they are in the marketing funnel – and how you should target them with ads.
Tony Coloso explains how digital marketers can use the scientific method to test their hypotheses, allowing them to make better marketing decisions and feel more confident about their recommendations. Learn more!
Mike Schuerman explains the benefits of bidding on higher-funnel head terms despite their higher costs and perceived lower conversion rates. If you bid exclusively on long-tail, find out what you’re missing!