Client Resources

As image-based search becomes more common, search engines are using artificial intelligence and machine learning to utilize more powerful image-based tools to improve user experience in search. So how can you optimize for visual searches?

You only have 5 seconds to impress or lose a new visitor to your website. Include these 4 elements on your homepage to provide new visitors with an experience that feels instantly familiar and intuitive.

Molly Gerber explains what Google's new built-in ad blocker for Chrome might mean to advertisers - and what advertisers can do if they fear a publisher's site may lead to their ads being blocked.

Anna Borchert explains how advertisers can link their AdWords accounts with Google's Search Console, enabling them to use call tracking numbers that would otherwise lead to disapproved ads with call extensions.

Featured snippets take up a lot of quality SERP real estate, but where do you start in your pursuit for position zero? Sr. Search Optimization Analyst Sam Savaglio breaks down our process in the latest blog post from RC.

Rocket Clicks' VP of Operations, Nicole Mennicke, relates raising children to strategy for a successful PPC campaign and client relationship in the latest RC blog post.

Are you contemplating if the Google Ad Grants is the right option for your company? This post will answer if the grant program is a right fit for your organization & how to get started.

Brent Hahn explains how Rocket Clicks used BingAd's In-Market Audiences to improve performance for a golf ecommerce client - and how other PPC analysts can do the same for their clients.

Gwenn Reinhart explains why savvy digital marketers should regularly reference Bing's webmaster tools data to make sure they're accounting for a largely ignored audience.