Client Resources

Marissa Guse leads us through the first few steps businesses should take when dipping their toes into SEO for the first time. Learn how to better target the search terms that your customers are looking for.

Title tag split testing is a cornerstone of ongoing organic search optimization. While title tags are a very small piece of the SEO pie, they can have a disproportionate impact on…

With the introduction of custom columns in the Google Ads interface, tracking profitability for all types of campaigns has become easier than ever. Below we discuss what metrics you’ll need, how…

Meghan Aldrich explains how savvy PPC marketers and business owners can use built-in tools to expand their search marketing campaigns within Google Search.

Paige Papineau details how businesses can better stand out from their competitors by making use of all of Google Ads features. Find out if your standing out in search.

Tony Coloso explains how digital marketers can use the scientific method to test their hypotheses, allowing them to make better marketing decisions and feel more confident about their recommendations. Learn more!

Mike Schuerman explains the benefits of bidding on higher-funnel head terms despite their higher costs and perceived lower conversion rates. If you bid exclusively on long-tail, find out what you're missing!

Sam Savaglio explains why keywords still have value in SEO - just not the same value they used to have. Learn more about using keywords to boost your presence in Google's search results.

Phil Martinez walks through some of the most common features you'll see on Google's search results pages - and what benefits they can provide to SEOs and companies that optimize for them.