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This week's main topics were Google's partnership with the National Security Agency made public and Monster's acquisition of HotJobs from Yahoo - a deal they were outbid in by Yahoo back in 2002.
You’ve likely heard that Social Media is the wave of the future. Companies will be able to target any exact demographic through Facebook like never before. This ability to pick only qualified traffic is so beneficial that numerous advertisers are testing the waters and trying a hand at Facebook advertising...
Since the inception of Google Adwords in 2000, fraudsters and spyware developers have tried to swindle Google Adwords advertisers out of their money. Traditional click fraud is usually done with the…
It’s been just over three weeks since the horrific 7.0 magnitude earthquake struck the Haitian capital of Port-au-Prince, killing an estimated 200,000 and leaving another two million in need of aid. …
This week we discussed Apple's new release of the iPad, the online advertising industry's new release of the "Power I" icon, and Google's Social Search feature.
This week we discussed more about the on-going feud with China & Google, the deal developing with Apple & Microsoft, and the new Google AdWords Display URL policy.
Every website, no matter what industry it is in, needs to have more than product listings and a checkout screen. If you want your site to continually bring in new traffic, you’ll need to make sure that your site ranks well in the major search engines. In order to rank better in search engine results, you need to build out your website to attract additional traffic, which will make you appear authoritative to the search engines and show that you maintain your site. A quick and easy way to do this is to add meaningful content to your site. (more…)
As Google continues to lead the industry with new and innovative ways to incorporate technology into advertising, they've just came out with the latest idea - selling ad space within Google Map's street view with a similar bidding model to Google AdWords...
This week we discussed the feud between Google and China, the development of Google's ability to sell ad space within street view, and Yahoo's release of new tools for network distribution and campaign importation.
This week we thoroughly discussed Bing becoming the default search engine on all HP Computers, Google & On2's Latest Merger Agreement, as well as Apple's new acquisition of mobile ad company Quattro Wireless.
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