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As most of us wise advertisers, entrepreneurs, or analysts know, Google Analytics is one of the most robust and advanced analytical tools available, to continually improve the experience of your customers…
In this week's industry update, we thoroughly discussed the new and current features of the Bit.ly service and brainstormed the possibilities to leverage these new features into current internet marketing efforts.
In this week's industry update, we discussed the status of the Microsoft and Yahoo deal, the November Search Engine results, the New Google AdSense "Ad Review Center" features, and Yahoo's New Product Enhancements & Reporting Features.
How many negative keywords are enough? I realize it would be comforting to have a solid number as a rule of thumb, but there is no magic number, no ideal threshold for negative keywords. How much time you should spend on negative keywords depends on many factors...
In this week's industry update, we discuss the release of Google's Chromium OS open sourcing project as well as Google AdWords Product Extensions now available to all U.S. advertisers.
In response to the ubiquitous concern over search engine Page Rank, today’s blog will serve to create a paradigm shift in the thought process revolving around PageRank’s supreme importance. The fact is that, though PageRank is important—it is by no means the end-all-be-all.
Just how broad is broad match in AdWords? Has that changed lately? RocketClicks's Director of Paid Search discusses what we've been seeing lately...
In this week's industry update, we're recapping Bing's new climb in the market, the merge with Google and Univision, and the latest Google Caffeine update.
If you are into display marketing or are thinking about it, Yahoo offers one of the best platforms in terms of usability. Yahoo calls this platform AdReady and can be found at http://yahoo.adready.com
In this week's industry update, we’re discussing Google's new dashboard privacy tool, recent growth in mobile advertising, and some Wi-Fi perks offered for holiday travelers going through major US airports this year.
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