Industry News

The working mom is a highly desirable consumer for many markets with her spend power and relevance. The problem is--Do you know how to make her your customer?

This week... Google Launches Ad Sitelinks, Google Friend Connect Improvements, Microsoft Partners with OpenX Technologies.

Google is constantly experimenting with new ways to improve search results and yield the most relevance ads possible to consumers. Now they’ve just released Google AdWords Comparison Ads which mix valuable at-a-glance data with advertising and even elements of lead generation.

In this week's industry update, we’re discussing Google and AT&T's fight over net neutrality rules, the Google social search feature, Yahoo!'s new homepage redesign, and Digg's new ad innovations.

If you’re currently a business owner in the San Diego or San Francisco area, the new Local Listing Ads beta will help jump start the way consumers find your business. It’s a low budget, low maintenance, flat monthly fee advertising solution, designed for smaller local businesses that typically have a tight advertising budget. Unlike AdWords, Local Listing Ads require virtually no management...

Last week Tuesday, Google announced the release of an arsenal of new features it added to Google Analytics for enterprise-class users. To kick it off, Google added a heavy-handed dose of added power, amping up the reporting capabilities considerably...

In this week's industry update, AAAA vouches for the Yahoo-Microsoft deal, Yahoo ends its paid inclusion program, Google Analytics get an update, and more.

Everyone has heard that Social Media is the next big thing for companies. But who has really seen it applied? Sure larger brands and corporations have made their mark – companies like JetBlue Airways are making splashes in the world of Social Media by having special online deals, but is it possible for smaller, local businesses to leave their mark?

Stating its mission of being “dedicated to the growth of the Interactive Advertising Marketplace”, the Internet Advertising Bureau (IAB) is an agency consisting of more than 375 leading media and technology companies who together sell 86% of online advertising in the U.S. The IAB focuses on educating marketers, agencies, and the entire business community on the value of interactive advertising, recommending standards and best practices for the industry, and performing in-depth research on internet advertising...

This week while Paid Search Manager Jered Klima was in New York for training, Nicole Nerad led the weekly “industry update” Jered normally leads for Rocket Clicks staff. Here are some highlights...