SamAsh.com had a lack of original, relevant content. The vast majority of the site’s copy consisted of product descriptions provided by manufacturers that was also used on many competitor sites.
This lack of original content led to a severe deficit in links pointing to the site (also called backlinks) when comparing it to larger competitors who were actively creating unique content that attracted large numbers of links.
As a result, SamAsh.com had a difficult time ranking for keywords that weren’t directly related to its own brand. Without prominent rankings for a wide variety of non-branded keywords with high conversion rates, SamAsh.com was missing out on a great deal of online traffic and revenue.