Generating New Revenue for a Local Service Company

Willbanks Inc. wanted to generate new growth and be found online.  They turned to Rocket Clicks. Here’s how we helped turn their website into a powerful lead generation machine.

 
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Lead Growth
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Conversion Rate

TIME FRAME

12 MONTHS

SERVICES

The Challenge

Prior to partnering with Rocket Clicks, it had been at least five years since Willbanks had invested seriously in any type of marketing. As the go-to supplier for contractors, engineers, and other professionals in Texas, Willbanks had already established a base of repeat customers who know the industry well.

In order to continue growing, they needed to expand their base to include more customers who aren’t experts – business owners who know they need to install or repair commercial equipment, but don’t know where to start. 

Our Work

Clean Up

  • Client’s Niche: Optimize Google Business Profile, Increase Search Visibility, Define Specialized Service
  • Paid Advertising: Build & Launch Paid Advertising Campaigns, Tie Phone Calls & Form Fills to New Qualified Leads
  • Tracking Implementation: Optimize Google Analytics to Track Revenue Accurately

Test

  • Landing Pages: Improve Existing Website CRO, Create Manufacturer-Specific Pages 
  • New Services: Built PPC Ads & Specific Conversion-Friendly Pages to Capture Repair & Emergency Service Opportunities.
  • Launch Advertising Improvement: Utilize Google’s Machine Learning to Target Core Audiences

Scale

  • Net New Users: Drive Traffic & Grow Conversions for Service, Parts, & Manufacturing-Specific Searches.  
  • Growth: Expansion to New Markets

THE IMPACT

Going from not believing in digital marketing as an asset and revenue driver, to generating $2,000,000 in new quotes digitally has allowed Willbanks to expand into new markets, and allow their executive leadership to continue to flourish.

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Empowering Business Growth Online

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Rocket Clicks is a progressive, ROI-focused digital marketing firm and we tailor our strategy for your unique needs. We pride ourselves on transparency, personalized communications and a steadfast passion for success.

Need a responsive partner to grow your business online? Schedule a free digital marketing audit today.

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