PPC CASE STUDY: REDUCING RELIANCE ON THIRD-PARTY REFERRALS We set out to increase direct bookings through our clients website to reduce their reliance on expensive
Travel & Tourism
A travel company was running their AdWords campaign internally. Managing the account was tasked to an employee who was not able to dedicate the time and resources necessary to optimize the account.
During a free PPC audit, Rocket Clicks discovered the client was going after broad terms and using ad copy that was not reflective of what the user was searching for, which was leading to an increase in ad costs while leads were starting to decrease.
Since launching advertising in October 2017, we were able to double new ad revenues month over month and maintain the number one ad position on-island, all while keeping acquisition cost low – 50% lower than traditional referral sources.
Our paid advertising contributed 13% of all website sessions and 22% of total digital revenue for this period.
PPC CASE STUDY: Measuring ROI from Digital Marketing We set out to increase sales and profitability from digital advertising. BUSINESS SIZE Medium BUSINESS TYPE Local
PPC CASE STUDY: Growth Through Mid-Funnel Targeting We set out to increase bookings and reduce unqualified leads. BUSINESS SIZE Medium BUSINESS TYPE Local Tour Company