PPC CASE STUDY: Measuring ROI from Digital Marketing

We set out to increase sales and profitability from digital advertising.




Local Travel/Tourism Company


Increase Digital Advertising ROI


Q4 2017

The Problem

The client is a traditional Hawaiian oceanfront luau who serves tens of thousands of visitors per year. Although the client was already investing in digital advertising, they were unsure of their ROI because tracking was not fully implemented and adequate attention was not being given to the account with in-house management. Their goal was to increase digital reach and event attendance while improving profitability.

Acquisition costs of obtaining a new customer through referral sources was between 20-30%, compared to 8-12% for booking directly through their website. The existing pay-per-click accounts were not receiving proper maintenance and wasting thousands of dollars annually. The client didn’t have a clear picture of how much return they were getting on their investment, and PPC represented only 12% of total bookings.

The Solution

Our strategy to grow the clients online presence involved establishing coverage on all platforms (Google, Bing, Facebook, and Yahoo) for high-intent keywords. By focusing on compelling and promotional messaging, we increased quality scores and click-through rate, leading to lower average cost-per-click and higher positions in the search engines. Finally, an aggressive mobile and retargeting strategy offered the best chance to convert users while they were on vacation.

The Results

Since assuming management, paid advertising revenues in Q4 2017 saw a 304% increase year-over-year. Reach also improved, with paid impressions increasing 475%. The client had an acquisition cost of 12.5% which is 7.5% – 17.5% less than traditional customer referral sources, leading to significant improvement in bottom-line profitability.


By taking control of your marketing, travel and activity companies are better able to accurately determine the ROI of their digital marketing efforts while also increasing profit by reducing reliance and third-party booking engines.
Travel & Tourism Blog Posts

PPC CASE STUDY: REDUCING RELIANCE ON THIRD-PARTY REFERRALS We set out to increase direct bookings through our clients website to reduce their reliance on expensive

Read More »
Travel & Tourism Blog Posts

PPC CASE STUDY: Growth Through Mid-Funnel Targeting We set out to increase bookings and reduce unqualified leads. BUSINESS SIZE Medium BUSINESS TYPE Local Tour Company

Read More »
Travel & Tourism Blog Posts

PPC CASE STUDY: Travel Agency Quality Score Improvement Attracting New Customers through Highly Targeted Ads BUSINESS SIZE Large BUSINESS TYPE Travel & Tourism ADVERTISING GOAL

Read More »

Success Starts With a Simple Plan

Personalized Audit

It all starts with a free audit of your website and marketing channels.

Customized Strategy

Together, we'll build a strategy that prioritizes your business goals.

Grow Your Business

With our goals aligned and strategy in place, we take action to grow your business.

Business Growth Starts Here

Fill out the form below or call 262-437-2334

Contact Us

  • This field is for validation purposes and should be left unchanged.


  • Shopping & PLA Management
  • Display Advertising
  • Social Media Advertising
  • Mobile Advertising
  • Video Advertising
  • Remarketing & Retargeting


  • Local SEO
  • Technical SEO
  • Content Strategy
  • Reputation Management
  • Analytics & Tracking
  • Social Media Content
Facebook Certified Planning Professional
Bing Partner