Rocket Clicks started its EOS® journey in 2015, and like many of our peers, it has transformed our business to the core. If you are not familiar with EOS, we highly recommend you learn how to get started with EOS here.
Our Integrator™, Nicole Mennicke, spoke with Certified EOS Implementor® John LaFontsee on how important it is to get on the offensive with your sales and marketing during this tough time.
Watch the full video below:
1. Leadership Shift in Focus
It’s no surprise that sales and marketing strategies are changing on a daily basis. Businesses can’t afford to get defensive with their strategy and just try to weather the storm. Going this route leads to firefighting issues and a lack of clarity in direction.
Successful leaders are establishing and executing short-term sales and marketing sprints. Rocket Clicks has adopted this strategy and have ironed out a 30 Day Sales & Marketing Strategy. Right now, we are providing one free month of web marketing services for all new customers to help get them ahead during this tough time.
Some of our clients are getting creative with their digital marketing efforts by offering Live Chat on their site, virtual consultations options, and educating their customers with webinars.
A key benefit of getting on the offensive is that you’ll likely have a competitive advantage of others in your industry who do not have an updated strategic plan in place.
2. Peacetime vs. Wartime
Prior to COVID-19, we were at peace. A long-term strategy was clear, vision was cast for years down the line, and there was certainty in marketing trends and insights. Now that the virus has changed the way businesses operate, we are in wartime. It is now important to create a plan that focuses on a much shorter time-frame.
Don’t throw your vision out the window. But, as Winston Churchill said, “It is a mistake to look too far ahead. Only one link of the chain can be handled at a time.” Businesses who are comfortable with their values and vision can establish short-term sprints while not losing a sense of who they are.
3. Slow Down to Go Fast
Speeding up isn’t always the answer. Ambitious plans can lead to biting off more than your team can chew which may slow you down. Compartmentalizing your issues list vital, as it allows you to focus on what’s directly in front of you. No distractions.
John has been instrumental in the success of Rocket Clicks and our adoption of EOS. He has given us the clarity, structure, and courage to make the right decisions for our business. In times like this, we need those things most. Learn more and connect with John at The Clarity Gain.
If you’d like to learn more about EOS, I encourage you to pick up the book “Traction,” and learn how to get started with EOS.