Effective SEO is the best way to make sure that your website is visible to the people who are searching for the products/services you sell.
If you are a business with a website that is not optimized for search engines, now is the time to consider investing in SEO services.
Keep reading to find out why SEO is important to any business, and some surprising signs your company needs it.
Why Is SEO Important?
There is a very limited amount of space on the first page of the Search Engine Results Page (SERP) and that space is very valuable. When doing an internet search, most people click on the first 5 results on the first page of the search results. On average, the #1 result has a Click Through Rate (CTR) of 31.7%. Organic CTR drops significantly with each successive result. Less than 1% of Google users click on results from the second page.
What’s the point of having a website if users aren’t even going to see it? Depending on your business’s niche, your website could be competing with millions of other search results. If your business depends on web traffic to drive sales, you don’t want to be buried too deep in the search results.
5 Reasons Your Company Needs SEO
If you have a business that attracts sales leads from web traffic (aka every company nowadays), then you would absolutely benefit from SEO. The lack of a solid SEO strategy can cause your rankings to suffer – along with your revenue. If you are experiencing any of the following issues it’s time to invest in SEO services.
1. You See a Sudden Dip in Web Traffic
If you see a sudden dip in traffic going to your website, it can be a serious concern. A sudden drop could indicate any number of things, including:
- Out of date content that needs to be refreshed
- Technical issues that make your site unusable
- A penalty from Google to your site for violating its quality guidelines
Without a strong understanding of SEO, it’s nearly impossible to recover from a situation like this.
Luckily, SEO companies with qualified professionals have the resources and the knowledge to analyze your website and identify issues that are negatively impacting your web traffic. Moreover, they can help you come up with solutions to return lost traffic and focus on obtaining even more.
2. High Bounce Rates
What is a bounce rate? Bounce rate is the percentage of people who leave your site after only one page view. Understanding bounce rates can help you determine how well your site converts visitors into customers. While every site will have bounces, incredibly high bounce rates are usually a sign of a number of underlying issues including, but not limited to:
- Misleading Title Tags/Meta Descriptions
- Bad user experience
- An unclear path to conversion
- Slow page speed
- Low quality content
- Poor mobile optimization
These types of issues typically prevent or discourage potential customers from interacting with your business. An SEO agency can help assess and address the pages on your site for issues that can impact bounce rate.
3. Your Competition Always Ranks Higher Than You
Knowing how you stack up against your competitors is a great way to evaluate the success of your marketing efforts. But if you’re finding that your competition consistently outranks you in search for high-value keywords, you’ll likely want SEO help.
Ranking well in search is largely a combination of:
Understanding how Google interprets those two factors can help you surpass your competition. While it’s possible to do this on your own, an SEO agency already has a thorough understanding of this.
4. SEO Can Help Reduce CPC
If your business invests in paid ads, SEO can provide some valuable insights that can save money on clicks. If you are bidding on a high converting keyword but your website has no content to rank for that keyword organically you’re missing out on an opportunity. Quality content that ranks organically will continue to drive traffic over time, whereas paid ads are only effective as long as you are paying. When you stop paying you stop generating leads for your business. Quality SEO may eliminate the need to pay for certain valuable keywords.
5. You Want Provable ROI
Traditional forms of advertising can be very effective for your business, but there’s a common problem for them – it can be nearly impossible to track their ROI, or return on investment.
SEO agencies use tools like Google Search Console and Google Analytics to accurately measure metrics like Goal Conversions and Event Tracking. With SEO and other forms of digital marketing, it’s much easier to collect all the data you need to determine how successful a marketing campaign is at making money.
Like any other business expense, you only want to invest in something that will ultimately improve your business’ bottom line.
What are you waiting for?
Any of these trends sound familiar to you? It might be time to look for SEO services to complement your existing marketing strategies. You can start today by requesting a free consultation to see how Rocket Clicks can help.