3 Reasons not to Blow Up Your V/TO™ Marketing Strategy During a Crisis

3 Reasons not to Blow Up Your V/TO™ Marketing Strategy During a Crisis


Rocket Clicks started its EOS® journey in 2015 and it has transformed our business. We are also dedicated to supporting Female Integrator Mastermind to empower and uplift female leaders within the EOS® Community. We’ve been able to take our business to the next level through connecting with the women leaders at FIM. 

 If you are not familiar with EOS, we highly recommend you learn how to get started with EOS here.

When the American economy was hit with the COVID-19 pandemic back in March, many companies had to change. In fact, we wrote an in-depth article about how you should start preparing your company for a post COVID-19 world. Your V/TO™ (Vision/Traction Organizer) allows you to keep your strategic planning clear and concise.

We’ve broken down the top three reasons you cannot afford to blow up your V/TO™.

1. V/TO™ helps speed up your decision making & adds clarity to your goals

The need for speed has never been greater as companies continue to evolve. Your V/TO™ is a great tool because it organizes the ‘vision’ component of your business and includes a concrete plan to make that vision a reality.

Your Marketing Strategy in the V/TO™  is all about identifying your target market – ideal list of customers; clarifying your three uniques that separate you from others; communicating your Proven Process; and does your business offer a guarantee. Having clarity around your marketing strategy allows you to adopt new ways of working at speed.

Is your marketing strategy set up to thrive during a crisis?

2. It’s Okay to Revisit Your Goals!

Let’s face it. There likely was no accounting for this global pandemic in your annual planning sessions. 

The goals/rocks on your one year plan may no longer be obtainable. But, your three-year picture should be relatively unchanged. As you gear up for annual planning over the next couple of months, compartmentalizing your issues list will be vital, along with ensuring your three-year picture is clear.

3. 2020 Likely Exposed Key Issues Within Your Organization. Prioritize the Largest Opportunities & Priorities with a Clean Issues List.

Many EOS® businesses strive to create a culture of honesty & openness. Capturing the most important and high-priority opportunities to improve your business is vital. 2020 likely elevated many key issues within your business that should be addressed or captured on an issues list. 

At Rocket Clicks, our marketing & sales goals were on our three-year picture. We doubled down on the importance of sales & marketing and started building around it. We created several pieces of pillar content to rally around once COVID-19 hit:

We also committed to the first Virtual EOS conference and met so many companies in similar situations. Capture those issues and keep them on a clean issues list!

Right now, Rocket Clicks is offering 50% off the first month of management services for new FIM partners – Learn more here.

Ray Sawvell

Ray is a Digital Advertising Manager at Rocket Clicks. He has been managing PPC Accounts of all sizes for the past 5 years. When he's not working - he enjoys spending time with his family.