A big shout-out to our own Joshua DeGrasse-Baumann for delivering an informative presentation on SEO issues to address before, during and after a website redesign.
Site redesigns present a number of challenges for search optimization. Search engines not only need to be able to crawl the newly redesigned site, but must understand the relationship between old pages and new pages – not to mention the host of other structural- and content-related hurdles that can pop up along the way.
Josh deftly navigated these waters in his presentation, “How to Successfully Redesign/Migrate Your Website Without Ruining SEO.” From structural analysis to redirect lists, Josh explored all angles of a site redesign and offered clear, actionable guidance on how get your site on solid footing for future growth.
Be sure to check out the slides from Josh’s presentation below!