You’ve Got Your Marketing Strategy… Now What?

You’ve defined your target market and your three uniques. You’ve identified your proven process and come up with a guarantee. Your EOS® marketing strategy is completely rock-solid – it crystallizes what your company offers, who they’re offering it for, and why they should choose you to provide it, overall the competition. The fact that you’re crystal-clear on these key points means you’re already far ahead of the curve when it comes to creating a smart, growth-oriented marketing strategy that truly works for your business. 

But, like so many other EOS® tools, your EOS® marketing strategy is an excellent framework. However, for this framework to live up to its true potential, it’s up to you to leverage it on an ongoing basis – and if you’re like many companies running on EOS®, figuring out how to leverage your marketing strategy isn’t exactly obvious. 

Maybe the volume of terrific marketing ideas has outpaced your marketing team, and now your marketing manager has far too much on their plate. Perhaps your business has always relied heavily on referrals, and now that you’re ready to reach a larger segment of your target market, you’re less than confident about which marketing channel you should be using (Digital? Traditional? Some combination of the two?). Or, maybe you’re completely clear on the direction your marketing needs to go, but when it comes to nuts-and-bolts execution of your marketing strategy, your team gets lost in the details and doesn’t know where to start. 

As a marketing agency running on EOS® ourselves, we get it. Not only has there been a learning curve as we’ve figured out how to implement the framework we’ve built through EOS® in our own marketing strategy, but we’ve also watched our EOS® clients work through similar growing pains. 

We wanted to insert more clarity into how companies running on EOS® can move their marketing strategy forward and continue to build Traction™.  To do this, we knew we first needed to fully understand the hurdles that are slowing EOS® companies down when it comes to marketing. So we huddled up with some experts, both internal and external, to identify what’s working, what’s not, and how we can learn from one another’s journeys as we’re finding our own paths. 

What we realized? The companies who are truly making the most of their EOS® marketing strategy consistently took six key steps to get where they are today. While there are certainly numerous paths to marketing success, we’ve seen partners who have maximized and elevated their EOS® marketing strategy to the next level. What did they have in common? Each of them visited these six major landmarks on their marketing journey. 

So we created a Marketing Navigation Chart to help you plot a course forward on your marketing journey to these 6 critical destinations, and put together a toolkit of free resources to help you on your way:

Whether you’re just getting started implementing your EOS® marketing strategy, or it’s something you’ve been working on for years now, the first step to moving your marketing strategy forward is determining which of the six landmarks your company is at now, and which one you should be heading toward next.

Ready to reach the next step of your marketing journey? Free supplies are being added to the Marketing Navigational Chart every day. 

Kyle Mealy

Kyle is a passionate and driven leader with a talent for building connections and amplifying communities, people, and businesses. His unique background gives him the confidence to adapt and find success in any environment.