PPC CASE STUDY: REDUCING RELIANCE ON THIRD-PARTY REFERRALS We set out to increase direct bookings through our clients website to reduce their reliance on expensive referral sources BUSINESS SIZE Medium BUSINESS TYPE Whale Watching Activity Company ADVERTISING GOAL Increase direct bookings DATE RANGE Q3-Q4 2017 The Problem The client is a long-standing Maui whale watching tour company offering educational whale watching cruises & a variety of oceanic eco adventure tours. They had not previously invested in digital advertising and relied
OWN YOUR MARKETING, INCREASE YOUR BOOKINGS
2018 is shaping up to be another banner year for the travel and tourism industry, and consumers are seeking vacation experiences more than ever before.
The hotel sector is expected to witness a record $170 billion in bookings this year, while cruise companies are expected to welcome 27.2 million passengers – the most ever in a single year.
A healthy economy, low inflation and competitive pricing have all contributed to record growth. But a common challenge many travel, tourism, and activity companies face is paying high customer acquisition costs to third-party referral sources such as Expedia and Travelocity.
You can drive down customer acquisition costs for your business and transform your bottom line by getting travelers to book directly through your website, but you have to take control of your own digital marketing efforts in order to do so.
While it may seem daunting to compete directly with industry giants, a partnership with Rocket Clicks provides vertical expertise and a dedicated team that will allow you to achieve things previously unimaginable for your business.
Our proven digital marketing process will make sure you show up at the right time: when users are ready to book.
By developing compelling and promotional messaging, we can ensure that more users who find you take action, increasing your sales and profit while lowering your customer acquisition costs.
Finally, our complete tracking system ensures that every dollar invested is accounted for, and marketing decisions you make are leading to the best outcome every day.
Interested in more revenue and profit?
Travel & Tourism Case Studies
PPC CASE STUDY: Measuring ROI from Digital Marketing We set out to increase sales and profitability from digital advertising. BUSINESS SIZE Medium BUSINESS TYPE Local Travel/Tourism Company ADVERTISING GOAL Increase Digital Advertising ROI DATE RANGE Q4 2017 The Problem The client is a traditional Hawaiian oceanfront luau who serves tens of thousands of visitors per year. Although the client was already investing in digital advertising, they were unsure of their ROI because tracking was not fully implemented and adequate attention
Featured Travel & Tourism Articles
When writing ad copy, are you taking into account where your users are physically? Find out how a users physical location relative to your travel activity business can give you clues about where they are in the marketing funnel – and how you should target them with ads.
Marissa Guse explains how hotels can take advantage of organic search opportunities by optimizing their business for Google’s Hotel Search and Google Maps.
Ray Sawvell explains how travel & tourism businesses can leverage online promotions, remarketing ads, and personalized ads to better attract direct bookings rather than relying on online travel agencies to drive business.
Meagan Guse explains how travel and activity companies can use a variety of Facebook ad formats to turn lookers into bookers, allowing experience-based companies to better connect with their target audience and drive more business.