Yahoo’s New Ad Campaign
As Yahoo plans to launch their massive global marketing campaign focused on personalization, they have introduced a new tagline, “It’s You!”. The Y in You will be the same as the purple Yahoo Y, accompanied by the famous Yahoo exclamation point. Ads for the campaign are being created by Ogilvy and Mather, a unit of Dublin-base WPP PLC. The company wants to market the idea that they can help people navigate all their services and information online through Yahoo. Traces of the campaign are sprouting up across New York City in Times Square and throughout retail stores.
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Facebook Teams Up With Nielsen
Nielsen BrandLift, a result of a recent partnership between Facebook and Nielsen, is intended to help brands measure their ads more effectively. Both companies will have access to what is essentially a focus group of 300 million Facebook users. They will be taking the opposite approach of that done with their recently abandoned advertising initiative Beacon, by crowdsourcing opinions. Facebook hopes to benefit from the partnership by getting a better handle on the growing advertising market for social networks. Nielsen estimates the market has increased 119% this year, increasing from $49 million to $108 million last month.
The FCC Backs Net Neutrality
President Obama’s promise to back “net neutrality” was delivered by FCC chairman Julius Genachowski. Net neutrality is the idea that the government should make sure that ISPs transmit data across the net without regards to what comprises the data packets. Along with expanding rules that prohibit ISPs from filtering or blocking net traffic, he also proposed that they cover all broadband connections, including those for smartphones.
Genachowski proposed adding two new principles to the current rules:
- Broadband providers cannot discriminate against services or applications by slowing them down.
- Broadband providers must tell customers how its engineers manage the network when it gets congested.
By Jessica Manganello
Paid Search Staff