Testing Whether a Page/Site Passes Link Juice (and How Much):
Find a page that’s already in Google’s index and a somewhat random combination of words/phrases from the page’s title and body for which it ranks in a 3-10 position.
Place a link with the exact anchor text from another page.
Once this linking page is indexed by Google’s spider, check the original page’s position again. If the page moves up 2-4 positions in ranking, it is a good sign that the link is indeed “Google Friendly”
Change the anchor text and/or repoint the link to the desired location. Don’t simply use the anchor text you want initially because with competitive queries, a single link may not make enough difference for the ranking impact to be visible, and you don’t want to waste time/money/energy.
Read an extended post on this subject.
Social Media: The Good and the Bad
Good:
Tweets and Google Maps helped solve mystery of Portland Explosion:
Tweets and Google Maps helped solve mystery of Portland Explosion:
Sunday night around 8 p.m. a loud boom shook parts of Portland Oregon and drove the residents onto Twitter to figure out the cause.
On Twitter, the people used hashtag #pdxboom to relay news about the noise. One resident used social media for this emergency by setting up a Google map that residents could use to indicate how loud the boom was in their area. Within an hour 100 people had placed their “flag” on the map. Red indicated, heard / felt the boom over music, thought it was a car crash. Yellow, hear it, not super loud but hard to miss. Lastly Green indicated people didn’t hear it.
With all the help from social media and the people of Portland it became clear that the boom originated near the Shellwood Bridge where later police found a large detonated pipe bomb.
Bad:
Nestle takes a beating from social media sites:
For nearly two weeks, environmental activists have been using social media to wage war against Nestle over its purchase of palm oil for use in KitKat candy bars and other products.
Protesters have posted a negative video on YouTube, deluged Nestlé’s Facebook page and peppered Twitter with claims that Nestle is contributing to destruction of Indonesia’s rain forest and potentially exacerbating global warming.
Thousands of protesters have swarmed Facebook and Twitter to share videos across the Web. People have been changing their Facebook profile page pictures with the “Killer” logo and posting negative comments about Nestlé on its Facebook fan page.
Twitter’s Most Popular Tweets
When using search.twitter.com, or the search box on Twitter.com, the results now show up to three “most popular tweets” at the top of the page.
The display shows the tweet, when it was posted, and how many times it has been retweeted – suggesting that that’s a key element of how popular tweets are determined.
1,100 Communities Beg For Google Broadband
Mayors’ swimming with sharks, cities temporarily changing their names to Google, head of city government people jumping into ice floating water. You might ask yourself why?? All to beg to Google for better broadband!
More than 1,100 cities and towns have asked Google to speed up their internet connections as part of the companies “Google Fiber” project.
Microsoft Office Faces Challenge From Free Google Tools
Microsoft Corp. has vanquished most competitors to its Office suite of software. But a new version of the popular program will be challenged by free or low-cost Web-based alternatives from Google Inc., which some businesses are adopting.
Microsoft has added Web-friendly features to Office 2010, available to businesses starting in May, which will allow people to run over the Internet Word, Excel and other applications through the Web browsers and to edit documents simultaneously with other users. In addition the company will be offering free online version of Office 2010 that has advertising.
New iPhone Could End AT&T’s U.S Monopoly
Apple Inc. plans on producing a new iPhone, this year, that could allow U.S phone carriers other than AT&T Inc. to sell the phone.
The new iPhone would work on wireless network called CDMA, which is used by Verizon Wireless and Sprint Nextel Corp. and a handful of cellular operators in countries including South Korea and Japan.
With Apple developing a phone that uses CDMA that original iPhone’s technology called GSM arrangement with AT&T appears to be ending.
By Dana Redfield
Paid Search Staff
Sources:
SEOmoz – Determining Whether a Page/Site Passes Link Juice (and How Much)
Read Write Web – Boom! Tweets & Maps Swarm to Pinpoint a Mysterious Explosion
WSJ – Nestlé Takes a Beating on Social-Media Sites
SciTech Blog – 1,100 communities beg for Google broadband
WSJ – Microsoft Office Faces Challenge From Free Google Tools
