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Welcome to the Marketing Assessment!

You'll be given a series of statements. For each statement, please choose the number that best represents how confident you'd feel making that statement.

A 1 means that you do not feel at all confident making the statement. A 5 means you feel completely confident making the statement.

Can we get your name?*

First Name Last Name

And your email? We'll send you a copy of your results!*

Our marketing department has a clear leader with the skillset, capacity, and experience to lead our marketing in a direction that supports our goals.*

1 = Not Confident At All | 5 = Extremely Confident

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When hiring marketing expertise, we’re able to define what we need, qualify the right fit, and clearly communicate expectations.*

1 = Not Confident At All | 5 = Extremely Confident

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Between internal roles and outside agencies/vendors, the structure of our marketing team is in line with our current priorities.*

1 = Not Confident At All | 5 = Extremely Confident

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We know what we’re willing to pay for a sale/lead.*

1 = Not Confident At All | 5 = Extremely Confident

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We know who we want to reach. Rather than trying to be everything for everyone, we’ve narrowed down our target market to include only our ideal customers.*

1 = Not Confident At All | 5 = Extremely Confident

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Because they are clear, measurable, and achievable, the goals we set empower and inspire our marketing team, rather than instilling fear or feelings of defeat.*

1 = Not Confident At All | 5 = Extremely Confident

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All our department leaders are aligned on the long-term vision of our organization’s growth.*

1 = Not Confident At All | 5 = Extremely Confident

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We understand the role each channel/tactic plays in moving customers through our marketing funnel.*

1 = Not Confident At All | 5 = Extremely Confident

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Everyone in our organization knows our core purpose and can readily explain why it matters.*

1 = Not Confident At All | 5 = Extremely Confident

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We understand our customer journey and sales cycle, and we can effectively set marketing goals that balance short-term and long-term priorities.*

1 = Not Confident At All | 5 = Extremely Confident

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We know what we do best. We’re clear on our value proposition and what differentiates us from competitors.*

1 = Not Confident At All | 5 = Extremely Confident

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For each of our chosen marketing channels, we understand the measurability, type, and timing of results we can realistically expect.*

1 = Not Confident At All | 5 = Extremely Confident

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We are fully aligned on our marketing plan – expectations and timeline are clear, accountability is assigned, and each contributor understands how they fit into the bigger picture.*

1 = Not Confident At All | 5 = Extremely Confident

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We understand the problem we help solve for our customers, why they choose us to solve it, and how they feel when their problem is solved.*

1 = Not Confident At All | 5 = Extremely Confident

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We have the data and insights we need to effectively set and measure KPIs for marketing initiatives.*

1 = Not Confident At All | 5 = Extremely Confident

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We’re confident the budget, timeline, and expected outcomes of our marketing plan are clear and realistic.*

1 = Not Confident At All | 5 = Extremely Confident

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Each contributor to our marketing team is clear on which outcomes they’re accountable for and how they fit into to bigger picture.*

1 = Not Confident At All | 5 = Extremely Confident

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We’ve distilled our brand story into a memorable one-liner that all of our employees know by heart and use to explain what we do.*

1 = Not Confident At All | 5 = Extremely Confident

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We’ve defined customer personas for each of our target audiences. Our team has a shared understanding of their problems, motivations, and what they are looking for when they engage with us.*

1 = Not Confident At All | 5 = Extremely Confident

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We’ve budgeted for all the support and resources we will need to execute our marketing plan.*

1 = Not Confident At All | 5 = Extremely Confident

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We’re clear on the role marketing plays toward achieving our business goals.*

1 = Not Confident At All | 5 = Extremely Confident

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Marketing is empowered to stick to their strategic priorities, even when it means saying “no” or “not now” to ideas from sales or executive leaders.*

1 = Not Confident At All | 5 = Extremely Confident

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Because our brand story is so strong, we’re able to tailor our messaging to resonate with distinct segments of our audience without muddying our brand identity or compromising our voice.*

1 = Not Confident At All | 5 = Extremely Confident

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We effectively utilize tools, processes, and platforms to keep things organized and promote alignment, collaboration, and consistency.*

1 = Not Confident At All | 5 = Extremely Confident

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You're Almost Done!

If you'd like to review your answers, you can navigate backward using the previous button below.

Otherwise, click the submit button below to see your results.

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Channel Confidence Score

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Role Clarity Score

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Aligned Purpose Score

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Defined Goals Score

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Strategic Vision Score

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Whats and Whens Score

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