A crossroad is a big question with at least 2 answers, and no accessible resource that sheds light ton how to solve it. 

Supplies are the tangible assets to help answer big questions (crossroads). They are calculators, blogs/articles, workbooks and videos. Supplies are created by Rocket Clicks and outside experts.

A milestone is a mini-goal, proof of progress towards a landmark. 

A landmark is a destination to be achieved in marketing. Reaching one is like clicking into place one piece of a six piece puzzle. 

Landmark: Channel Confidence

You’ve identified the key channels to intersect with your ideal users. You’re ready to expand current successful channels, invest in similar channels, and explore new ones.
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Crossroad

Which Channels Should I Prioritize?

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Milestone

Priority Intersections in Channels Identified

What Does Done Look Like?

Your ideal client/customer has a digital and physical footprint. You’ve got a solid theory on how they are likely to intersect with your brand, whether in person or online. You’ve got some fresh ways to engage them.

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Crossroad

There Are Many Channel Expansion Opportunities—Which Do I Pick?

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Milestone

Identified Entry and Expansion Opportunities

What Does Done Look Like?

You’ve identified new and/or expanded opportunities to reach your target market. You’ve figured out how you want to get involved and engage. 

Want to Know When the Next Supply Is Available?

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