A crossroad is a big question with at least 2 answers, and no accessible resource that sheds light ton how to solve it.
Supplies are the tangible assets to help answer big questions (crossroads). They are calculators, blogs/articles, workbooks and videos. Supplies are created by Rocket Clicks and outside experts.
A milestone is a mini-goal, proof of progress towards a landmark.
A landmark is a destination to be achieved in marketing. Reaching one is like clicking into place one piece of a six piece puzzle.
Landmark: Channel Confidence
Crossroad
Which Channels Should I Prioritize?
Milestone
Priority Intersections in Channels Identified
What Does Done Look Like?
Your ideal client/customer has a digital and physical footprint. You’ve got a solid theory on how they are likely to intersect with your brand, whether in person or online. You’ve got some fresh ways to engage them.
Crossroad
There Are Many Channel Expansion Opportunities—Which Do I Pick?
Milestone
Identified Entry and Expansion Opportunities
What Does Done Look Like?
You’ve identified new and/or expanded opportunities to reach your target market. You’ve figured out how you want to get involved and engage.