A crossroad is a big question with at least 2 answers, and no accessible resource that sheds light ton how to solve it.
Supplies are the tangible assets to help answer big questions (crossroads). They are calculators, blogs/articles, workbooks and videos. Supplies are created by Rocket Clicks and outside experts.
A milestone is a mini-goal, proof of progress towards a landmark.
A landmark is a destination to be achieved in marketing. Reaching one is like clicking into place one piece of a six piece puzzle.
Landmark: Defined Goals
Your marketing goals are both quantifiable and realistic for your chosen channel(s).
Crossroad
What’s the marketing goal for our efforts?
Milestone
The Goals are S.M.A.R.T
What Does Done Look Like?
When it’s time to start taking action to achieve the goals. The shift to tactics is about to start.
Crossroad
How much am I willing to pay to generate a qualified lead?
Milestone
I Know What Growth Costs
What Does Done Look Like?
We now have a formula that will help us shape which channels and amount to investment to generate that growth.