A crossroad is a big question with at least 2 answers, and no accessible resource that sheds light ton how to solve it. 

Supplies are the tangible assets to help answer big questions (crossroads). They are calculators, blogs/articles, workbooks and videos. Supplies are created by Rocket Clicks and outside experts.

A milestone is a mini-goal, proof of progress towards a landmark. 

A landmark is a destination to be achieved in marketing. Reaching one is like clicking into place one piece of a six piece puzzle. 

Landmark: Role Clarity

You’re clear on who’s accountable for each element of your marketing strategy—both execution and results.
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Crossroad

Is My Team Built to Drive Marketing Results & Innovation?

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Milestone

Marketing Team Accountability Chart

What Does Done Look Like?

You’ve identified the varying roles/skills that you need to move your marketing forward. You’ve put all of this into a chart and you are equipped to start filling, adding, or replacing seats with people and/or vendors.

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Crossroad

Have I Outgrown My Marketing Person?

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Milestone

Right Person in the Marketing Seat

What Does Done Look Like?

You’ve decided the mix of strategy, results, and execution you need from your Marketing Leader and then elevated or hired the right type of leader for that role.

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